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Does AMD have a brand perception problem?

While talking to one of the computer manufacturers recently, they shared that they have a hard time selling premium laptops when it’s powered by an AMD processor. The issue might have to deal with market perception of the brand.

When the topic was raised, a lot of my friends in the media thought it was due to the decade-long perception that AMD processors heat up so fast. Actually, that’s not a problem any more (but the notion still persists up to now) but more like consumer tolerance on pricing.

The bottom line — it’s very hard to sell the Phenom brand at top tier prices, unlike the Core i5 or i7 series. And to think Intel’s new CPU brands are way younger (now we know that marketing is such a huge deal when it comes to brands). So people are willing to shell out tens of thousands of pesos for laptops with the Core i5 and Core i7 brand but would not do the same if it were an Athlon or a Phenom.

However, there’s a sweet spot — for laptops at under Php30k price tag, people have no problem with AMD processors. In fact, laptops with Athlon or Phenom processors sell like hotcakes as long as they’re cheap. There’s a segment in the market that are actually AMD fans (they say it’s the TipidPC market and it makes sense since those are people who really look for value for their money).

Here’s my question — when was the last time you bought a laptop with an AMD processor in it?

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

88 Responses

  1. Avatar for jade jade says:

    sana lahat nalang ng laptops ay powered na ng AMD para wala nang mahal na laptops. napansin ko kasi mas mura yug AMD at alam kong powerful rin naman yung AMD processors.naghahanap nga ako ng laptop na powered ng AMD kasi mas nakakamura ako.

  2. Avatar for Carlena Bandyk Carlena Bandyk says:

    Thanks and Please maintain updating your Webpage. I are going to be stopping by each time you do .

  3. Avatar for Ara Micale Ara Micale says:

    The core of your writing whilst sounding agreeable in the beginning, did not really work well with me after some time. Somewhere within the sentences you managed to make me a believer but just for a short while. I however have got a problem with your leaps in assumptions and one would do nicely to fill in all those gaps. If you actually can accomplish that, I could surely end up being fascinated.

  4. Avatar for monmon monmon says:

    compaq presario cq42305au

    kakabili ko lang nung november

    amd athlon 2 p340 processor. ok lang naman gamitin. ala namang init init issues pero kung ikukumpara sa ate laptop ng ate ko na may amd p320, mas malamig ung kanaya
    parang hindi umiinit

  5. Avatar for EzQX EzQX says:

    uh guys can you help me chose a videcard.my rig is core i5 650. and im using a nvidia geforce 210.im planing to change it this xmas.im not a hardcore gamer.i just need a better gpu.my budget is below 5k.what do you think is the best gpu card?thanks in advance

  6. Avatar for idiotme idiotme says:

    tsaka hindi amd ang may problema kasi marami
    pa rin naman mga tao hangang ngayon pentium 4 pa rin ang pinakamabalis na processor hihihi hindi na na upgrade ng technology yung mga utak nila hahaha “pentium 4” talk of the town pa din dito sa las pinas hahaha

  7. Avatar for idiotme idiotme says:

    ok lang naman meron naman warranty yan, tsaka bihira lang naman masira ang processor kadalasan motherboard lcd keyboard pero hindi ang processor nagpapatawa ba kayo hihhi

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