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Samsung to stop selling ATIV and Chromebook in EU

According to a report by the folks over at PC Advisor UK, Samsung will be halting the sales of both the company’s Windows-based (Ativ) and Chrome-based (Chromebook) line of computers in European markets.

In a statement, a Samsung spokesperson told PC Advisor UK that the decision was made after careful consideration of the “current market needs and demands”. The spokesperson also added that the decision to pull out from the portable computer segment is “specific to the region – and is not necessarily reflective of conditions in other markets.”

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PC sales have been on a decline in recent times due to the rapid adoption of mobile devices such as smartphones and tablets, so it’s no wonder why Samsung EU decided to abandon the slowly sinking ship while they still have time to do so.

If you can remember Sony also did the same thing back in February, but instead of half-guessing, the firm went as far as selling its entire VAIO portfolio to JIP.

Is there really no future for the Notebook PCs (and Chromebooks) in the smartphone era? Tell us what you think on the comments field below.

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Avatar for Ronnie Bulaong

This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

4 Responses

  1. Avatar for steelicon steelicon says:

    Samsung ATIV Smart PC Pro is good the XE700T1C-H02PH variant with 3G USIM.

    At the time priced right at PhP 44,990.00 with ultrabook specs, sadly only in 3G.

    Now entirely MIA in PH market.

  2. Avatar for Wilbert Wilbert says:

    Ok lang, binili ko nanay ko nung Ativ, sablay. Nasilaw ako sa SSD nya, pero sablay ang processor nya, which is samsung-made.

  3. Avatar for Zobel Zobel says:

    USB OTG and Miracast. Enough said.

  4. Avatar for Ghosthunter Ghosthunter says:

    I think Samsung stopping laptop sales is a bad move. Although PC sales might be dropping due to adaptation of more mobile devices, there will always be a place for PC and laptops that mobile devices cannot replace.

    The death of Sony laptops didn’t matter as much compared to Samsung because of sales numbers are far different between these two brands.

    I would have suggested a downsize would be a better move than totally stopping sales in EU.

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