While listening to The Liberal Times Manila podcast, one of the hosts, Dr. Meinardus, was discussing about the growth of podcasting as an alternative to radio.
Stats-wise, podcasts has now outnumbered radio stations all over the world. Podcast Like A Champ quotes SiliconRepublic which pegs the total number of radio stations worldwide to 36,000.
While the iTunes website only has a figure of 35,000 podcasts , Feedburner is serving around 44,099 podcasts as of today.
The figure could be much higher than that. Will podcasting replace radio? Maybe not (yet), but it sure eats away some of the airtime.
[tags]podcast stats, radio stations, radion shows, podcasting[/tags]
No, podcasting will not replace radio. 80% of podcasts are consumed via the PC instead of through mp3 players.
Who listens to the radio? If they replace radio listening time with computer time or mp3 player time, then that would reduce traditional radio airtime.
But no, podcasts will not satisfy the need satisfied by radio programs.