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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

62 Responses

  1. Avatar for JM JM says:

    not. i think the font they used much alike from airbus’ new logo.

  2. Avatar for gilbert gilbert says:

    panget! hinde corporate ang dating, parang pang-children’s party with all the bright colored dots that resemble balloons and the fancy font used. haha

  3. Avatar for Corporate Logo Design Corporate Logo Design says:

    No I don’t agree that the new, bubbly Smart logo is not look so beautiful..

  4. Avatar for Ces Ces says:

    Not. Especially the font used in “SMART.”

  5. Avatar for jonaflormicfren jonaflormicfren says:

    A logo is a trademark identity. Maybe Smart would want to be smarter in that idea.

  6. Avatar for danz gonzales danz gonzales says:

    looks better.

  7. Avatar for John Ray Cabrera John Ray Cabrera says:

    did Smart acquire Dippin Sots?

  8. Avatar for milanaorly milanaorly says:

    nag change ang logo, pero ang signal, walang improvement :D

  9. Avatar for disgustipdated disgustipdated says:

    W O N D E R B R E A D!

  10. Avatar for sweetscrazy sweetscrazy says:

    i think the logo is ok, except that they shouldn’t have used light blue as their font color since Globe already uses dark blue.

  11. Avatar for Raymond Raymond says:

    the logo and the color is something I can associate with nokia (minus the bubble) cant still figure what it conveys, it skips me. not Smart enough!

  12. Avatar for Raymond Raymond says:

    the logo and the color is something I can associate with nokia (minus the bubble) cant still figure what it convey, it skips me. not Smart enough!

  13. Avatar for Jayjay Jayjay says:

    The colors suck.. too bright

  14. Avatar for John John says:

    Not!

    Looks like a candy wrapper. Who ever thought of and approved this design must’ve worked for a food & beverage co.

  15. Avatar for Jayson Moy Jayson Moy says:

    Hi everyone. IMHO,
    SMART’s new logo is great.
    It is lively and vibrant.
    The 8 dots I think is very SMART.
    Remember the SMART’s hotline – *888.
    I think MVP loves “8” and the two circles to form the number 8.

    The very good question to ask is why those dots were arranged like that.

    It looks like:
    (1) forming an arrow – means moving forward.
    (2) slowly, dots are getting closer (like atoms)
    that means more are now connected/closer to each other
    (3) four different colors signifying the different networks.
    Smart – blue
    Globe – light blue
    PLDT or WiTribe or Bayan – red
    Sun Cellular – yellow
    (4) Yellow is the center of the four dots (Sun being the center?) while the Blue one is the closest dot. I think it’s related to the Digitel PLDT merger.
    And now, all of them are closer due to lower rates.

    For my observation above,
    I think it’s an acceptable NEW SMART LOGO!
    Extraordinary and staying away from the typical “serious” corporate logo.

    • Avatar for Raymund Raymund says:

      Nice observation Jayson Moy!
      If you are saying that light blue=Globe and red=Witribe, the arrow moving forward left globe and wi-tribe far behind smart and sun. hehehe.

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