Blog search engine Technorati has just launched a blog ad network. Technorati Media has been selling ads on its properties but only now did they open the doors to all bloggers.
Technorati Media (TM) will be serving huge flash and video ads across the network following the CPM model:
Every website can offer advertising, but how many can offer influence? Technorati is the hub of the Live Web. We’re the world’s gateway to the most current citizen media on the Web, including blogs, videos, vlogs, podcasts, photos, games, and much more. Our audience is comprised of global, savvy, and energetic users who love to know what’s popping on the Web, right now. That makes Technorati the place to reach the trendsetters and tastemakers who will maximize the value of your campaign.
Early advertisers on the ad network include Honda, Acura, Toyota, t-mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox and Best Buy.
Publishers (bloggers) can now sign-up with Technorati here. They will serve CPM ads which might have the ff. dimensions: 160×600, 120×600, 300×250, 300×600, 728×90, pop-ups, and video pre-rolls.
Application is open to personal blogs, professional blogs or social media sites. An email will be sent to you if you qualify for the network. Technorati has not disclosed how will the revenues be split between them and publishers.
wow! This is good news. Time for me to sign up.
Looks interesting. But why only now? :P
@jhay, Technorati is running out of fresh ideas… and money. There was even a leak that they were about to merge with b5media. A recent round of investment allowed them to venture into the ad network business.
Twitter: chenmeicai
says:
I have AdSense and Nuffnang. Should I still have this? Hmmmm ….