I thought this was bound to happen on Text Link Ads as several other companies are already doing this (V7N Contentual Links and Text Link Brokers for example). So, when you upgrade your TLA WP plugin, you will also be able to serve up more link ads on your blogs, specifically on the post level:
With the growth of social networking news sites individual blog posts can be very valuable in terms of traffic and direct links to these specific posts. You can now sponsor these specific posts with our new Post Level Text Link Ads. Only one ad will be served at the bottom of the post and it will allow you to have a full 80 character title and 150 letter description.
– You will still have editorial control for each link purchased if you have opted for editorial control for your regular Text Link Ads.
– Pricing is set automatically and is lower on a per link basis then typical homepage placed Text Link Ads.
– No extra coding work for you, we sync all of your posts automatically with our new WP plugin.
– If you regular Text Link Ads are sold out you will now have new inventory to sell.
The pricing may be a little lower per link compared to that of your front page rates (due to low PR? But I reckon that the link is now more relevant than that of a frontpage link). This is more beneficial to those blogs that have already used up all 10 spots in their ad inventories.
I sense much Matt Cutts evasion…