Apple canned iRingtones service

From The Register:

Apple has apparently cancelled its plan of offering mobile ringtones via the iTunes music store.

“iRingTones”, as we’ll call it, integrated ringtone downloads into the iTunes Music Store, and would have allowed users to remix ringtones before beaming them to the phone via Bluetooth. It was to be a headline feature of iLife ‘06, the annual upgrade to Apple’s digital media consumer suite that receives its annual refresh at the San Francisco show.

Apple has added audio books, podcasts and videos to the iTunes Music Store since it launched in 2003, and is expected to unveil satellite radio integration in the future. The cellular networks charge between $1 and $4 for a single ringtone and obviously don’t want to lose this huge revenue to Apple. Apparently ringtones are their No2 source for data revenue after SMS.



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