As a result of the merger, Bank of the Philippine Islands (BPI) eyes to complete rebranding of all Robinsons Bank (RBC) branches by October this year.
BPI Executive Vice President and RBC President Elfren Antonio Sarte confirmed this last week. “By October, you won’t see any Robinsons [Bank] branches,” Sarte told reporters (via Business World).
As of June 2024, BPI operated 865 branches, while RBC had 157. The two banks officially merged on January 1, 2024, with BPI as the surviving entity.
BPI CEO Jose Teodoro K. Limcaoco previously stated that the rebranding process would be completed by the end of the year, with a few RBC branches already integrated.
However, Sarte added that fewer than 10 RBC branches have been rebranded so far, leaving more than 150 remaining.
The rebranding is part of a larger integration effort, which is being carried out in stages. Sarte explained that the process involves consolidating some branches, transferring others to BPI, or using Robinsons Bank branches to host BPI services.
“It’s more of trying to rationalize which will be good for the customers of both banks,” Sarte said.
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