fbpx

Cherry Mobile to buy BlackBerry, forms Cherry Berry brand

Cosmic Technologies, owner of the Cherry Mobile brand in the Philippines, has announced that it is buying into dying handset manufacturer BlackBerry for an estimated $780 Million (or Php33.75 billion).

The planned acquisition is a move by Cherry Mobile to go into the global market after becoming the No 1. smartphone vendor in the Philippines in the last couple of years.

Yugatech 728x90 Reno7 Series

With the highest market share of smartphones in the Philippines, it is estimated that Cherry Mobile shipped close to 8.8 million handsets in 2014 while rival MyPhone, which is ranked #3, shipped an estimated 4.5 million that same year.

Cosmic Technologies will retain the BlackBerry label in the United States and Europe but hopes to also re-brand itself here in the Philippines and the rest of South East Asia. From Cherry Mobile, it will soon operate under the brand “Cherry Berry” which, according to the company, represents mobile devices that are not only affordable but also feature top notch security that BlackBerry is known for.

Acquisition is still ongoing but is expected to finish by late 2015 or early 2016. The first Cherry Berry devices are expected to be introduced by then.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 975 other subscribers
Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

77 Responses

  1. Avatar for cherrylover cherrylover says:

    ano bang phone ng blackberry ang maitatapat nyo sa cherry? dba wala?

  2. Avatar for p p says:

    This article should be removed. hindi na April 1. Hindi maganda itong ganitong joke lalu na at nag hahanap ang mga Pilipino ng tunay na gawang pinoy or proud pinoy at hindi ung sinasabi lang pero gawang china talaga. May mga jokes na pang April fools. Remember the Boy who cried wolf.

  3. Avatar for Dorio x Dorio x says:

    April Fools. 5 billion US dollar ang market cap ng Blackberry. Hindi nila kaya yun. Baka sila ang bilin ng Blackberry.

  4. Avatar for abuzalzal abuzalzal says:

    nu daw kompanya ng pinoy? e galing lahat china yan tinatakan lang ng cherry mobile na pangalan ok n yan pambenta na yan OEM po yan .ngaun masasabi mo ba kompanyang pinoy yan kung pinapayaman natin ang china upang gumawa ng missile na panunaw satin.kainisss!o

  5. Avatar for 3 sec 3 sec says:

    lumalagong kumpanya at taong puno ng sariling opinion.

    self-centered.

    -_-

  6. Avatar for milhouse milhouse says:

    This has got to be the worst April Fool’s Day joke ever. Seriously, this is lamer than any dad joke.

    • Avatar for wat wat says:

      Why so serious? Do you actually think Cherry Mobile is capable of doing such a thing?

    • Avatar for Milhouse Milhouse says:

      Of course not. That’s why i clearly indicated in my post that it is April Fool’s Day joke but a very lame one.

  7. Avatar for Faust Faust says:

    Isn’t this another April Fools Joke? lols happy april fools.. hehehe

  8. Avatar for PrunusAvium PrunusAvium says:

    Happy April Fools

  9. Avatar for Jesus Aramil Jesus Aramil says:

    April FOOLS. ???____???

Leave a Reply
JOIN OUR TELEGRAM DISCUSSION

Your email address will not be published. Required fields are marked *