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January 09, 2008

Google kills AdSense Referrals!

See, I told you so. Some of my predictions for 2008 are closely coming to reality. And, it’s not even halfway the month of January. Google’s Inside AdSense Blog has just announced that they will discontinue AdSense Referrals.

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April 13, 2007

I’m in the Publishing Business

J Angelo wrote at the Blog Herald that he’s had a hard time explaining what he does for a living. To most people that he talks to, blogging or problogging isn’t even a career or is still nowhere near a form of livelihood. As for me, I’d always explain it in really simple terms that 99% of the people I talk to can understand — I’m in the Publishing business.

Here’s why:

  • Think of me as a one-man newspaper. When I did a talk over at Nestle Philippines, I explained that as a problogger, there’s not much difference between me and say Manila Bulletin (print) or Inquirer.net. We’re all in the publishing business. They may have dedicated writers, editors, photographers, programmers, designers and an Editor-in-Chief. But I also have a writer, editor, photographer, programmer and designer on my blog. Just so happen that I alone do all those stuff and still manage to be the Editor-in-Chief and the Sales Manager as well.
  • The business model is simple and has been around for centuries — advertising. Well, online advertising may be fairly new in this part of the region but everyone’s already familiar with traditional advertising. Let’s just say that the internet or new media is a growing platform, although I think the mobile media is way ahead of it in the Philippines. So, if you get a text message from Smart or Globe to download a ringtone or wallpaper, it’s no different from seeing an ad beside a blog entry. I think SMS ads are even worse since you can’t practically control what you get and when you get it. At least in blogs, you can choose not to read them or you can go and get the desensitized RSS version. Reminds me of Manny Pacquiao‘s boxing fights and how many advertisers wanted to have their logo stitched on his pants and jacket. Will that affect Manny’s performance inside the ring?
  • The compensation package are almost the same. If bloggers get paid on a per post basis, magazine contributors are also paid the same. As a matter of fact, the going rates for bloggers on a per post basis is as good as a local magazine’s rate (that’s basing from experience with writing for both.) If sites like ReviewMe or PPP suggests what kind of review bloggers can write about a product or service, you’d be surprised that magazines also require an almost similar guideline. At least with ReviewMe, they don’t have the authority to edit your blog post. Your article contributions on a magazine will surely get one.

Ms. Malou Mangahas gave me a book about the media and journalism in the Philippines and I read there that there’s no governing body for media so anyone with money can put up their own newspaper. With blogging, the start-up capitalization in the publishing business has just become close to nil.

So to my fellow grassroot probloggers, when you’re asked what you do next time, just tell them you’re in the publishing business. ;)

September 04, 2005

Advertise

YugaTech.com, the domain, has been online and running as a blog since October 2002. The blog, however, was relaunched as a technology blog on April 2005. In the last 2 years alone, this site has been covered as news source, featured in a number of publications and news sites, as well as interviews that include Inq7.net Inquirer.net, Manila Bulletin, Business Mirror, Business World, Manila Standard Today, Sun Star Cebu, ABS-CBN News,Globe Masigasig Magazine, Entrepreneur Magazine, The San Francisco Gate, International Herald Tribune and the New York Times. Partial list of citations can be found at the Press page.

The blogger behind YugaTech is Abe Olandres, commonly known as Yuga. He has contributed to local tech/business magazines like MS Asia, Switch, Mobile Philippines and the now defunct PC Magazine Philippines, a guest blogger at GMANews.tv as well as a book by the Friedrich Nauman Stiftung. Yuga has been consistently featured/interviewed by several radio and TV shows like ABS-CBN, GMA 7, Studio 23, RPN 9, UNTV, QTV 11, ANC and DZMM.

Blog Popularity & Reach

Age of Blog: 6 years
Published Entries: 4,600
Blog Comments: 132,000+ (average of 28 comments per post)
RSS & Email Subscribers: 28,600+
Monthly Pageviews: 1.5 million
Monthly Unique Visitors: 540,000

From Google Analytics, the site pulled over 1,590,000 pageviews from 540,000 absolute unique visitors per month with an average time spent of about 2 minutes and 18 seconds.

Majority of the visitors are from the Philippines (75%) followed by United States (5%), India (3%), Singapore (2%). UK, Saudi Arabia, Canada, Brazil and Hong Kong get 1% each.

A demographic survey of regular visitors is published here.

Advertising Opportunities

YugaTech provides several advertising campaigns to suit your company’s need:

  • Banner display advertising for 468×60, 300×250 and 160×600 (CPM rates apply)
  • RSS Feed & Email Blast
  • Rich Media Ads
  • Blog Contest Sponsorship/Hosting

Ad delivery is done using Google Ad Manager (GAM, now DFP or DoubleClick for Publishers) so bookings can be geo-targeted, day-parted and frequency capped according to advertisers’ need. Reports are shared or delivered on a weekly basis. YugaTech delivers above average industry click-through rates (CTR) ranging between 0.2% to 0.8% per campaign.

Note: We don’t do paid reviews or advertorials. All reviews only require a minimum 2 weeks loan. We disclose any and all conflicts of interests and affiliations to all news and reviews we publish in this blog.

Some of our reviews, news coverage and commentaries are also syndicated in GMANews.tv.

For more details and a complete rate card, email abeolandres {at} gmail {dot} com

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