YugaTech | Philippines, Tech Reviews Blog

YugaTech.com, the domain, has been online and running as a blog since October 2002. The blog, however, was relaunched as a technology blog on April 2005. In the last 2 years alone, this site has been covered as news source, featured in a number of publications and news sites, as well as interviews that include Inq7.net Inquirer.net, Manila Bulletin, Business Mirror, Business World, Manila Standard Today, Sun Star Cebu, ABS-CBN News,Globe Masigasig Magazine, Entrepreneur Magazine, The San Francisco Gate, International Herald Tribune and the New York Times. Partial list of citations can be found at the Press page.

The blogger behind YugaTech is Abe Olandres, commonly known as Yuga. He has contributed to local tech/business magazines like MS Asia, Switch, Mobile Philippines and the now defunct PC Magazine Philippines, a guest blogger at GMANews.tv as well as a book by the Friedrich Nauman Stiftung. Yuga has been consistently featured/interviewed by several radio and TV shows like ABS-CBN, GMA 7, Studio 23, RPN 9, UNTV, QTV 11, ANC and DZMM.

Blog Popularity & Reach

Age of Blog: 6 years
Published Entries: 4,600
Blog Comments: 132,000+ (average of 28 comments per post)
RSS & Email Subscribers: 28,600+
Monthly Pageviews: 1.5 million
Monthly Unique Visitors: 540,000

From Google Analytics, the site pulled over 1,590,000 pageviews from 540,000 absolute unique visitors per month with an average time spent of about 2 minutes and 18 seconds.

Majority of the visitors are from the Philippines (75%) followed by United States (5%), India (3%), Singapore (2%). UK, Saudi Arabia, Canada, Brazil and Hong Kong get 1% each.

A demographic survey of regular visitors is published here.

Advertising Opportunities

YugaTech provides several advertising campaigns to suit your company’s need:

• Banner display advertising for 468×60, 300×250 and 160×600 (CPM rates apply)
• RSS Feed & Email Blast
• Rich Media Ads
• Blog Contest Sponsorship/Hosting

Ad delivery is done using Google Ad Manager (GAM, now DFP or DoubleClick for Publishers) so bookings can be geo-targeted, day-parted and frequency capped according to advertisers’ need. Reports are shared or delivered on a weekly basis. YugaTech delivers above average industry click-through rates (CTR) ranging between 0.2% to 0.8% per campaign.

Note: We don’t do paid reviews or advertorials. All reviews only require a minimum 2 weeks loan. We disclose any and all conflicts of interests and affiliations to all news and reviews we publish in this blog.

Some of our reviews, news coverage and commentaries are also syndicated in GMANews.tv.

For more details and a complete rate card, email abeolandres {at} gmail {dot} com

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