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September 18, 2007

Google announces AdSense for Mobile

I knew it. I knew it. They just didn’t name it MobSense as I suggested 14 months ago. *joke* *hehehe* Google has just formally announced AdSense for Mobile.

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AdSense
July 14, 2007

Google goes AdSense for Mobile

It’s been confirmed. Google AdSense will be displayed on your mobile phones:

Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.

The offer extends to the mobile environment Google’s AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads.

Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That’s because Google’s crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. {Yahoo News}

I’ve predicted this to happen exactly a year ago (July 14, 2006: MobSense: Adsense for Mobile). Although I was actually thinking of SMS-based ads, the introduction of Google AdSense for mobile environment indicates a strong confidence that the next internet will be on the mobile phone.

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AdSense
September 06, 2006

Google Adwords on Mobile Phones

I blogged something similar to these before and called it MobSense. Turns out Google has already thought of something closely similar and has now silently launched AdWords for Mobile.

Google Inc. has joined the mobile marketing playground with a wireless version of its AdWords service.

The Internet giant quietly launched the offering that allows AdWords customers to place marketing messages—including clickable links—in listings retrieved through Google’s mobile search service. AdWords customers can develop their own mobile advertisements and marketing campaigns, and can set daily budgets, establish scheduled marketing messages and pay only when consumers click the ad or call the business.
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The U.S. offering follows April’s launch of a similar service in Japan. Google is working to patent a system for click-through ad placements that determines the type of device being used and automatically takes a user to a mobile Web site or places a voice call, depending on the phone’s capabilities.

CPC might not be the way with phones but CPA could be a good model. Since the Philippines is the SMS capital of the world, should we expect Google to do more testing on our local networks?

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Adwords
July 14, 2006

MobSense: Adsense for Mobile

Over at PTB, I speculated that the ongoing Chikka and Google Talk partnership will result to something like an advertising model for mobile phones.

I’d like to call it MobSense — Mobile Adsense. Pushing contextual ads on your mobile phones.

This was based on a comment by a Chikka executive in this Inq7.net story.

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Will it work? We’re already getting sms/text ads, so why not.

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AdSense