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December 31, 2008

The 2008 Blog Traffic Stats

It has been a great year on YugaTech and I saw steady growth in traffic, subscribers and advertisers on the blog for the whole of 2008. Here’s hoping I’d be able to do the same if not better effort this 2009.

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Site Updates

December 29, 2008

Thanks to Asia Century for the Free Ads

I completely forgot about this but I hope I’m not too late to publicly thank Asia Century for featuring YugaTech in their affiliate network.

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Site Updates

April 17, 2008

Guest Blogging at GMANews.tv

Starting today, you’ll also be able to read more about my take on ICT in the Philippines over at GMANews.tv blog network. It’s just a weekly article but it will allow me to reach a wider segment of online readership. My first entry is about the state of eCommerce in the Philippines from the perspective of a consumer. You can also subscribe to the RSS feed here.

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Problogging

August 10, 2007

Wash, rinse and repeat…

They say that if you have a proven and tested way of solving things, get on with it and don’t deviate from the usual approach. But what if that doesn’t solve it? Well, think outside the box. Just don’t re-invent the wheel.

See more tidbits after the jump.

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Daily Blogs

February 19, 2007

TextMarks SMS Alerts

I’m sure you guys already heard this first from TC but I don’t think the business model will work in the US. Most mobile phones now have either GPRS, 3G or Wifi — why would one get his latest updates via SMS?

A publisher signs up for a TextMarks account and chooses a price to subscribers (either $4.99 or $9.99 per month). Readers subscribe to the alerts via a Flash widget that’s embedded on a website or by sending a text message to 41411 plus a unique keyword, confirm the subscription on their cell phone, and then receive the alerts. The service is currently only available to U.S. cell phone users , using Cingular, Verizon, Sprint or Alltel services. Publishers decide what news is important enough to send out as SMS alerts. Up to 100 alerts can be sent per month to subscribers.

TextMarks But here in the Philippines, what do you think? I haven’t been updated how Inq7′s SMS alerts work but I guess they’re doing pretty good with that as well. Matter of fact, I’ve actually talked to a CP before about providing RSS alerts via mobile phones and in return get 10% of the revenue. I had reservations and didn’t push thru with it.

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Mobile

January 22, 2007

Newsbreak Magazine to go 100% online

Just came back from the office of Newsbreak Magazine in Ortigas to discuss details of the blogging/podcasting workshop I’ll be doing for them next month. I got the chance to chat with Carmela who wrote a piece on “Blogging About the Elections” and asked me to comment about the blogging atmosphere in the Philippines. (Check out the front page of their website for the story and a picture from our Christmas Meet-up last December.)

At the same time, I also got the news that Newsbreak (the magazine) will be finally put to rest next month:

Let me give you the bad news and good news in one blow. This is our second-to-the-last hard copy edition. Yes, what you’re holding in your hands, our 179th issue, will soon be part of history. But we will continue our work online, the platform that is transforming journalism by opening the doors of our profession to citizens all over the world and, at the same time, forming tightly knit communities and audiences in cyberspace.

However, they will continue to exist as the online magazine (e-zine) as they try to find more funding to revive the print version. Maybe that’s why I was asked to help their staff familiarize with the online version as well as give focus on blogging and podcasting as new media tools to enhance their interaction with their readers.

As for the business model, well, there’s online advertising and paid subscription. And yes, it will be a huge challenge to go from print to RSS.

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The Internet

September 04, 2005

Advertise

YugaTech.com, the domain, has been online and running as a blog since October 2002. The blog, however, was relaunched as a technology blog on April 2005. In the last 2 years alone, this site has been covered as news source, featured in a number of publications and news sites, as well as interviews that include ~~Inq7.net~~ Inquirer.net, Manila Bulletin, Business Mirror, Business World, Manila Standard Today, Sun Star Cebu, ABS-CBN News,Globe Masigasig Magazine, Entrepreneur Magazine, The San Francisco Gate, International Herald Tribune and the New York Times. Partial list of citations can be found at the Press page.

The blogger behind YugaTech is Abe Olandres, commonly known as Yuga. He has contributed to local tech/business magazines like MS Asia, Switch, Mobile Philippines and the now defunct PC Magazine Philippines, a guest blogger at GMANews.tv as well as a book by the Friedrich Nauman Stiftung. Yuga has been consistently featured/interviewed by several radio and TV shows like ABS-CBN, GMA 7, Studio 23, RPN 9, UNTV, QTV 11, ANC and DZMM.

Blog Popularity & Reach

Age of Blog: 6 years
Published Entries: 4,600
Blog Comments: 132,000+ (average of 28 comments per post)
RSS & Email Subscribers: 28,600+
Monthly Pageviews: 1.5 million
Monthly Unique Visitors: 540,000

From Google Analytics, the site pulled over 1,590,000 pageviews from 540,000 absolute unique visitors per month with an average time spent of about 2 minutes and 18 seconds.

Majority of the visitors are from the Philippines (75%) followed by United States (5%), India (3%), Singapore (2%). UK, Saudi Arabia, Canada, Brazil and Hong Kong get 1% each.

A demographic survey of regular visitors is published here.

Advertising Opportunities

YugaTech provides several advertising campaigns to suit your company’s need:

Banner display advertising for 468×60, 300×250 and 160×600 (CPM rates apply)
RSS Feed & Email Blast
Rich Media Ads
Blog Contest Sponsorship/Hosting

Ad delivery is done using Google Ad Manager (GAM, now DFP or DoubleClick for Publishers) so bookings can be geo-targeted, day-parted and frequency capped according to advertisers’ need. Reports are shared or delivered on a weekly basis. YugaTech delivers above average industry click-through rates (CTR) ranging between 0.2% to 0.8% per campaign.

Note: We don’t do paid reviews or advertorials. All reviews only require a minimum 2 weeks loan. We disclose any and all conflicts of interests and affiliations to all news and reviews we publish in this blog.

Some of our reviews, news coverage and commentaries are also syndicated in GMANews.tv.

For more details and a complete rate card, email abeolandres {at} gmail {dot} com

Join our current and previous list of advertisers: