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Results for: typical cpm

March 16, 2008

Poll: What’s your blog’s typical CPM level?

I previously wrote about how to compute your effective page CPM. Our new poll is about the blog’s average CPM level.

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Polls
March 10, 2008

How to Compute Effective Page CPM

One of the most common confusions about online advertising amongst bloggers is how to compute for their ad rates. I’ve previously wrote about how to create an advertising rate card and how to analyze conversions or ROI, but the truth is not all page views are created equal.

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Problogging
August 09, 2007

Essentials of a typical Advertising Rate Card

I started getting direct advertisers on this blog about two years ago. The other blogs just followed suit. It was an exciting prospect because the growing interest in blog advertising was something that popped out of nowhere. One of the best ways to prepare yourself for direct advertisers is to come up with an ad rate card.

About 13 months ago, I shared a sample of my rate card here. You can still download a copy of the file here. It’s an old one and I’ve actually updated that one into a new PDF file (which needs another round of updates because of the redesign). Essentially, there are 3 basic parts that you should include in your rate card and we’ll tackle each one of them.

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Problogging