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April 01, 2008

Neo Explore and the Challenge of Selling Laptops to Kids

When Intel dropped out of the One Laptop Per Child (OLPC) Project, it immediately went to work on it’s own Intel-powered version of the XO, the ClassMate PC. Just recently, Intel partnered with Neo to commercially launch the Neo Explore X1, a cheap laptop targeted to kids. The challenge though is obvious — how to sell them to their target market.

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