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September 13, 2011

What would you do if you were Yahoo’s new CEO?

News from last week was that Carol Bartz was fired from Yahoo! and she’s like the 4th person to leave the company as CEO in the last 4 years. The search for a new CEO has begun but let’s all play with the idea that we’re in-charge of Yahoo!

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Yahoo
September 03, 2010

What Yahoo! needs in Search Marketing?

Earlier this week, Yahoo! Philippines invited a few media people to their office to talk about their Yahoo! Search Marketing (YSM) service.

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Search, Yahoo
September 16, 2007

Yahoo! hiring Online Community Manager for the Philippines

Jozzua points to a JobStreet job listing by Yahoo! Singapore for an Online Community Manager for the Philippines.

This position is for people who have experience with Internet-based community services and applications as such as social networking, blog communities, forums, message boards and online gaming and services.

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Yahoo
February 25, 2007

Moblabber Philippines launched

Here’s a new local networking service which ties both web interaction and mobile connection – Moblabber.

Basically, the service allows you to interact among peers and people with the same interests via the web or your cellphone. Think YahooGroups or GoogleGroups for the cellphone. The only difference is that you can manage everything on either the website of your mobile phone. The web is free but any outgoing messages you send via your phone will be charged Php2.50. Registration is confirmed/verified via your inputted mobile number. You can call this Twitter on steroids although blog/step integration is still in the drawing board.

The highlights of the service allows you to send a text message to your group via the web or via your cellphone, so you’re only charged for one message. However, those who will receive the messages via their phone will carry the charges (again at Php2.50) instead.

Disclosure: Moblabber PH was developed by the same company (FeedText) (which granted license to Axis Global) that sponsored the last Blog Parteeh and BBN partner Sasha also works for them.

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Web 2.0
October 25, 2006

Why dotPH is still expensive?

This is an ongoing discussion over at SEO Philippines Yahoogroups so I’m re-posting my answer there here.

Disclosure: I am an .PH reseller.

I have been meeting with the PH team for some time now and I have been somewhat discussing with them the idea of lowering the prices. I’ve also had talks with JJ Disini and he himself tells me that he’s talking to the older brother about slashing off the prices.

There are so many factors why the pricing has been stagnant for years. I’ve also asked them the total number of active PH domains and though I didn’t get an exact answer, my guesstimate was in the range of 125k to 150k.

First, PH is not the most expensive — .TV is $38, .JP is $99, .BE is $39, .AT is $79, .NZ is $69, .CC is $39. The CNO namespace is universal and the ccTLD is country specific, so we can’t really compare prices for the two considering the fact that volume of domains are way way apart. The best scale would be to compare PH pricing with other ccTLD pricing.

Second, supply and demand — will lowering the price assure increase in sales? That is, will cutting the price into 3 folds create enough demand to triple the sales volume (thereby maintaining gross revenue)? Remember, it is still a business. Take for example the local hosting industry. It’s really expensive compared to the rest in the US. Can we point to a local hosting company that can match the pricing of DreamHost, 1&1, Powweb, etc?

Third, target market — this is in conjunction with #2 actually. I was told a huge percentage of .PH domains are bought for branding and IP by big companies and corporations worldwide. These are in the tens of thousands of companies who want to claim ownership of their domain name before other squatters do. The logic goes like — if PH domain sells domains at $100, eBay, Microsoft will still buy the domain; same way that they’ll pay if the price was just $10. The question becomes, will all SMEs and individuals buy PH domains instead of a .COM despite these changes? There’s no assurance there.

Fourth, protecting the existing resellers. This I only realized when I became a reseller. Say Resellers get their PH domains at $25/year and sell them at $30 per year. It’s still lower than $70/2 years to entice customers to buy from the resellers and not directly from dotPH.

Lastly, and this one’s my theory, self-preservation. Look at Microsoft — it was able to maintain its dominance and success because it had something people needed and only Microsoft can provide. Has FOSS able to shift the market demand and pressured M$ to lower licensing fees? So, let’s ask ourselves that if we owned dotPH, would we still subscribe to the same reasoning against the monopoly that is dotPH? What company would want lower revenues, eh?

These are reasons given to me during our discussions.

Don’t get me wrong — I want the prices to go down too and I am constantly having discussions with them about this (although it may seem a futile effort).

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The Internet
September 28, 2006

JNB Web Promotion Controversy on Isulong SEOPH

Just a quick link to Marc’s post about this open letter from John Bertrand of JNB Web Promotion, a local SEO outsourcing company which is was also a sponsor of the isulong seoph contest.

Read the complete story here.

Obviously a misguided concern, IMHO. Just look at the date of the open letter: Sep 26, 2006 8:55 PM.

Why, oh, why did it took Mr. Bertrand almost four (4) long months before composing and sending this email to everyone? He’s a member of the SEO Philippines YahooGroups too so there’s no reason he can’t reach his intended audience with the “message”.

I agree with Marc, just go ahead and remove the links and mentions about the sponsorship then let’s all move on.

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SEO
September 11, 2006

SEO Philippines Anniversary & Grand EB

The long awaited SEO Philippines Awarding Night for the Isulong SEOPH Contest is nearing.

What: SEO Philippines Grand EB
When: September 30, 2006 (7:30 PM to 9:30 PM)
Where: Metrowalk, Ortigas (Pasig City)

I just got notice of this from the YahooGroups and I think I’m already late with the confirmation though there are about 23 people confirming to attend the event with an additional 9 more people possibly attending.

This should be the event to attend to this month. You’d get to meet and talk with the people in the local SEO industry.

Go visit the group to learn more about this event.

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Events
July 29, 2006

Philippines is 2nd largest YahooGroups user

Yahoo GroupsSomeone mentioned about this to me last night so I checked it out today. Afetr looking at the stats over at YahooGroups, I found out that the Philippines is actually the second largest country using the Yahoo! service.

India came in first with 27,080 YahooGroups the biggest on their list had 12,4544 members. The Philippines came in next with just 10,777, the largest account having 4,541 members.

Completing the top 10 are as follows:

3. Indonesia (7,836)
4. Turkey (5,043)
5. United Kingdom (4,511)
6. Pakistan (4,462)
7. Egypt (3,376)
8. Iran (3,199)
9. Australia (2,657)
10. United States (2,548)

Interesting to learn that the top 4 users by country are from Asia with the UK, Australia and US completing the odd mix.

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The Internet
July 18, 2006

Jollibee Website on Black Magic

Discussions at the SEO Philippines Yahoogroups points at the Jollibee Food Corp.’s website implementing some black magic (read: blackhat seo).

Jollibee Website

See sample page here.

You can view the hidden text by pressing Ctrl + A and scroll down on that page to highlight them.

More SEO magic if you view the source code (Ctrl + U on Firefox and Flock browsers).

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SEO
June 15, 2006

SEO: Art or Exact Science?

There’s an ongoing debate at the SEO Philippines Yahoogroups about what makes a deserving Isulong SEOPH Contest winner.

Point #1: Contestants should not rely on blogs as an out-of-the-box solution. Make an effort to beautify your website entry. Isn’t the Philippine Web Awards doing that for the last 8 years?

Point #2: Do contestants need to be “clean” (read: white hat) in their strategy for Isulong SEOPH? If we were to promote SEO in the Philippines, is it okay if we award it to someone who stuffed his website with nothing but 1,000 isulong seoph keyword and another thousand in comment spams/trackbacks?

Point #3: What can we possibly learn from this exercise? What if the winner employed some gargantuan spammin’ and jammin? Are we telling everyone that it’s okay to spam and jam to get to the top?

Point #4: As one commenter who’s been doing some rounds, “who is benefitting from all these?”, pointing to the contest sponsors that require linkback to their own websites.

Point #5: Why the preference to Google? Personally, I would have gone with Yehey (poster boy for Philippine search?). Patriotic tayo di ba? *joke*

[tags]isulong seoph, seo contest, google ranking[/tags]

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SEO
June 01, 2006

Isulong SEOPH, 2006 SEO Philippines Contest

To help promote search engine marketing (SEM) in the country, SEO Philippines is launching a keyword ranking contest with over PHP 130,000 in prizes.

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SEO
April 07, 2006

Problogging Q & A from Manuel

In connection with my problogging interview series, Manuel shot me with the following questions in the SEO Philippines mailing list:

1. How does Yugatech go about choosing blog topics? (pixel/overture, wordtracker, database of keyword lists, ebay directories, adsense accelerator, whatever topic you’re truly and deeply interested in)

Frankly, I don’t even use any of those “tools” for my blog topics. I blog to generate conversations as it’s apparent from my post-to-comment ratio of 10.16 (which is pretty high IMHO). The topics that I often blog about are personal tech experiences, commentaries, tech news/tips, guides/tutorials, and some personal favorite topics which includes photography and gadgets (that I bought and toy with or wanted to buy). These will be the same topics I would talk about whenever I’m with friends, chatting over a cup of coffee or a bottle of beer.

2. How do you generate the content for those topics? (outsource, private label articles, automated article rewriters, CJ.com links, self-written)

For the most part, I write them myself (evident from the grammar and spelling mistakes I often make). There’s the occasional comment-quote-comment posting style, but that’s inherent with most bloggers these days.

I really have to thank all of my regular visitors and commenters. They practically doubled, maybe tripled my content. Sometimes, it’s not really just the posts but the comments that adds value to the blog.

3. How do you get your blog posts to rank highly in SEs? (heavy SEO, WordPress default settings, network with other bloggers, simply write for your target audience)

I really don’t know. I practically have the default WP settings. I have several hints though. My blog is relatively well linked to in the blogosphere (Technorati Rank: 4,546 – 659 links from 280 sites) with a nice PR5. If we follow Marc’s “The Google SERP Party” explanation, I have a good mix of links from trusted sites as well (.EDU, Press, etc).

The only SEO practice I actively do with my blog is to track old posts and rewrite them when I have time. That’s why I really like MeasureMap because it can easily show me which posts in my archives get the most hits for a certain day (and from what keywords) along with the number of comments. I then go back and edit those old posts to add related keywords or a permutation thereof, or even rewrite the title.

The “Related Entries” plugin is a good way to pass traffic (and PR) from popular pages to less popular ones within my blog or across blogs I own or write for.

I am no expert on SEO so I can’t say how much of what I practice is really good (or not) for my blog. In the last 5 years that I have been blogging out of passion, it’s only in the last 12 months that I seriously tried to monetize my blog and have been relatively successful at it.

Just over a year ago, when Connie’s cooking blog was raking in hundreds of dollars from Adsense, I remember telling myself that problogging is not for me. Still, that did not deter me to strive and persevere. Had I accepted the glaring truth that like millions of other regular bloggers, I have no future in problogging, I would not have been able to blog fulltime today.

Thanks to Robert Kiyosaki and a xerox copy his book “Rich Dad, Poor Dad“. But that story is for another time. :p

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Problogging
December 04, 2005

Ask Mr. SEO Philippines

If you have “search engine” related questions, pay-per-click campaigns, site optimization, link baiting techniques, Google Page Rank and all that stuff you’ve always wanted to know, here’s your chance to get that quick answer without rummaging thru the WebMastersWorld forums for days.

Mr. SEO Philippines, a.k.a Marc Macalua, is providing his industry-coveted expertise to help you out on your questions:

If you have a SEO or Internet marketing question or you want me to review your site for AdSense placement, alternate monetization options, usability, etc. please send in your questions together with your site URL to my email address at marc (at) macalua.com.

Go check out his blog at macalua.com or the SEO Philippines YahooGroups, which I help moderate or at least trying to.

No business consulting though, lest you could be charged by the hour. :D

Oh, and ask him how he’s planning to hit $100 a day in AdSense too! hehehe

[tags]sem, seo philippines, search engine marketing, search engine optimization, search ranking[/tags]

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SEO