A client once asked me where to look for SEO consultants and how will they know that the person is the real thing. Surprised that they knew about Search Engine Optimization, I told them I’ll point them to the right people. Then again, how do we really know who are the right people?
You’ll have to thank Marc for this one. He practically made SEO a household term in the Philippines in just less than a year.
Now that SEO awareness is locally taking shape, here are some tips to become an SEO specialist without even trying:
- Write an SEO blog. Do it on BlogSpot or WordPress.com. Better yet, make one on Friendster Blogs or LiveJournal.
- Link to big-names in the search industry like Matt Cutts, ShoeMoney, Danny Sullivan, John Battelle, Jeremy Zawodny, Dave Naylor, Michael Gray, Jim Boykin, Andy Beal, and Marc Macalua.
- Blog about them everyday and leave a comment on their blogs after every post. If you’re the first one to comment, the better.
- Talk about that super-secret SEO experiments you have but don’t give specifics or links to the project. The less details, the better. Mystery is a huge ingredient in doing experiments.
- Always talk and write in acronyms and codes — SERPs, PR, SEM, SMO, 301, SES, PPC, ROI, CPC, CPM, IBL, REP, Big Daddy, One Box, Sandbox, Trust Rank. Don’t bother explaining them at the footer of your entry.
- If you use WordPress, do a future post for each and every quarter from now until 2010 and title them “PR Update Coming up!”. In between those posts, you can also write “There’s a slight movement in the SERPs!”
- If asked for you recent consulting project, always say “Sorry, but I have a non-disclosure agreement with past clients” or “Our tools are proprietary and our methods are well-guarded secrets so I can’t share them with you”.
- In your about page/section, write the term SEO Consultant in big bold letters along with all other professions you have. This is the killer step actually. You can skip all the rest except this and get the same overall effect. Why, nobody would dare add those words if they don’t know their sh*t, right?
So, ok, I lied! Don’t listen to these advice. I posted them for fun after reading about Jason Calacanis’ keynote at SES Chicago saying, and I quote. “SEO is bull$#!t”. (Old news, I know.)
P.S.
Marc, pre, best man pa rin ako, ha? 
Level-up actually has an SEO consultant. If I’m not mistaken it’s Marc din? I’ll verify my info with JC Medina – he’s part of the New Media group here.
Hehehehe! Good one and I think there are people out there posing as SEO consultants doing exactly as you did.
Twitter: marhgil
says:
LOL! I’ll follow your tips
Twitter: mparazgmail.com
says:
That’s why many people think SEO == BS …
someone with results for many one keyword search engine results in GOOGLE.
Daily SearchCast, March 14, 2007: Revisiting The Viacom/YouTube Suit; I Now Pronounce You MicroHoo? Ask’s Stealth Ad Campaign & More!…
Revisiting the Viacom suit against Google over unauthorized videos on YouTube; Ask wages a guerrilla war against Google on the streets and in the Tube of London; would Microsoft and Yahoo be a match made in heaven? And more in today’s episode! Tune-i…
SearchCap: The Day In Search, March 14, 2007…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:……
Hahaha. NICE!
[...] SEO Philippines guru, Marc Macalua, will have a talk about web marketing. You should go to his talk if you can. You would know more about Search Engine Marketing. He will also give a talk on Career Advancing through Blogging at the iBlog3. He’s the true SEO consultant who REALLY doesn’t try. [...]
Shet buking na ko
thanks… i am doing some of them actually for them to recognize me as one of those big guys mentioned (not as big guy actually but as a TUNGAW)
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There is some skew in your page visit counter (way up, below the article title). Even a page refresh from my pc advances it one count. Pretty odd, eh?
[...] How to be an SEO Consultant without even trying – YugaTech [...]
Thank you for sharing. I would say i think there are people out there posing as SEO consultants doing exactly as you did.
Cool. Good one and I think there are people out there posing as SEO consultants doing exactly as you did.
That is great. You know i will verify my info with JC Medina.He is part of the New Media group here.
Cool. Thanks a lot for sharing.
Cool things to have… I’ve used this to my own site and it did works…. Thanks
Well, this is really great blog about SEO Consultant benefits. This is very good SEO information. Good effort. I Like it.