According to my source, ABS-CBN might split ways with Multiply real soon. In November 2008, ABS-CBN bought into Multiply with a 5% stake of the blogging/social network site for a reported US$5 million (~Php250 Million). ABS-CBN was already selling local ads for Multiply then and this was strengthened by adding more Multiply sites for every show and TV program the network giant airs. However, looking at Google Trends for Multiply in the Philippines, it didn't seem to end that way: Multiply had close to 250,000 daily unique visitors from the Philippines in early 2009 but slowly went down to under 150,000 by the end of the year. In comparison, Sulit.com.ph has more daily Philippine traffic than all of Multiply combined. I'm not also sure how ABS-CBN will settle the 5% stake with Multiply but the latter might just buy back those shares. In an announcement today, ABS-CBN released a statement that its Sky Cable sale to PLDT will "no longer push through". ABS-CBN has just announced that one of its signature news channels, TeleRadyo, will be ceasing operations effective June 30, 2023. Read more in our articles including "Rumor: Multiply to split up from ABS-CBN?" and "ABS-CBN cancels Sky Cable sale to PLDT".
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Aug 24, 2022According to my source, ABS-CBN might split ways with Multiply real soon. In November 2008, ABS-CBN bought into Multiply with a 5% stake of the blogging/social network site for a reported US$5 million (~Php250 Million).
ABS-CBN was already selling local ads for Multiply then and this was strengthened by adding more Multiply sites for every show and TV program the network giant airs. However, looking at Google Trends for Multiply in the Philippines, it didn't seem to end that way: Multiply had close to 250,000 daily unique visitors from the Philippines in early 2009 but slowly went down to under 150,000 by the end of the year. In comparison, Sulit.com.ph has more daily Philippine traffic than all of Multiply combined.
Our coverage of abs-cbn multiply includes: "Rumor: Multiply to split up from ABS-CBN?"; "ABS-CBN cancels Sky Cable sale to PLDT"; "ABS-CBN TeleRadyo to cease operations effective June 30". Each article provides unique insights and information.