Looks like PLDT is aggressively selling its DSL service, now with a residential package of Php999 per month (PLDT Plan 999) at speeds of 384Kbps. This is the former bandwidth allocation for their Plan 1995 which is now at 512Kbps.
On top that, their Php788 per month for Smart WiFi is being heavily promoted in the provinces.
The Plan 999 was also an old promo for students only but has now been expanded to cover regular residential subscribers. With the introduction of DSL Plan 999, I think PLDT will soon be upgrading existing subscribers to higher bandwidths. Much more that Globe Telecoms is pushing to 2Mbps for Php2,995 (Explore Gold Plan).
The problem here though is that PLDT is so aggressive in selling broadband connections to potential new customers that it has already forgotten about the existing ones. Just read the comments over at the Smart WiFi entry.
I am sure they know that it’s cheaper to retain new customers than to get new ones. Oh, I forgot they have that 1-year lock-up clause.