Smart Communications thought their Smart Wifi brand is knee deep in the mud right now that the best thing to remedy the bad publicity is to re-name it. So, they came up with Smart Bro (is that a shortcut for broadband?)
They did some clean-up and even remove pages from their official site which mentioned Smart Wifi. Too bad that page is already #1 on Google, Yahoo and MSN for the term “smart wifi”. (I suppose my blog will take over that spot, eh?)
Migs pointed out that that Smart Bro is also a browser and a few days after the switch, Smart’s pages are already in the front page for the keyword. (I’m hoping this page will be somewhere near in the next couple of days.)
PLDT’s myDSL-w has also been consolidated under this single brand name. Subscribers comment that there’s really nothing new in terms of service improvements — just pure PR and bundling of services.
A commenter at Smart Wifi Chronicles adds:
Kaya lang nagpalit ng pangalan ang Smart Wifi To Smart BRO para maitago yung negative feedbacks ng Smart WiFi na masesearch sa Google. Kung Smart BRO nga naman ang search mo, wala pang negative feed back kasi sariwa pa.
… and I kinda agree with him.
The subscription plan did change to Php999/month, which is more expensive than the old one.
They already registered smartbro.com.ph but left out .ph, .net.ph and .org.ph.
[tags]wifi, wi-fi, broadband, wireless, internet, dsl, isp, internet[/tags]