In a surprise move by Smart, the telco has suddenly increased its bandwidth cap for the Smart LTE Plan 3500 from a measly 10GB to a generous 21GB.
The MSF remains at Php3,500 with promised speeds of up to 42Mbps where LTE signal is available.
We confirmed this earlier today from a tweet by one of Smart’s reps:
— Abbie Real (@AbbieReal) October 7, 2012
The doubling of the bandwidth cap from 10GB to 21GB in just over a month of operation might be an response to the pricing plan that Globe has announced last week for their own LTE service. We previously compared the pricing of both Smart LTE vs. Globe LTE here.
This gives us a good idea that both telcos can actually increase the bandwidth cap of their premium LTE service to more than 100% of their initial offering without any additional cost to the customers. Meaning, the cap is initially determined not by the actual cost of bandwidth but by how the competition plays it.
Nonetheless, this adjustment is a win for subscribers. We’re also expecting that Globe will also adjust its offering in light of this development.