Telecoms

Smart reveals new logo

Abe Olandres Editor-in-chief October 26, 2011 · 1 min read

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During last night’s Black Eyed Peas concert, Apl de Ap announced his partnership with Smart and this logo showed up on the big screen. It seems like a new logo but there was no announcement made earlier.

Besides, all the logos in the tarps and the billboards within the concert grounds were all still showing the familiar old one. I then saw it again in the LED boards on our way out so I thought this must really be the new logo.

So when I arrived from from the concert, I checked my email and visited Smart’s website and saw they really had a new one.

The typography looks nice and fresh but could not really get the idea of those colored bubbles. And because they released balloons during the concert, the idea of those flying colored balloons on the new logo stuck.

Anyway, anybody seen this already? What you guys think?

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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148 Comments

Edwin C · 15 years ago

Damit lang ang nagbago. Ganon pa rin ang serbisyo.

Ernie · 15 years ago

the font looks cheap to me.

Lan_7inches · 15 years ago

SMARTies!! ;D

http://images.wikia.com/candyandsoda/images/e/ed/Smartiescanada.jpg

benchmark · 15 years ago

Probably it is a braille (means SMART) for the blinds… If it is a braille, it might be a GOOD move for Smart.

Ian · 15 years ago

Definitely not a SMART move imho. It looks like a candy shop or something with all the colored dots. It also fails to give a youth-ish feel, if that was their goal in the first place.

Sonofa · 15 years ago

CLOUD yan!!! cloud services yan pero since konti palang meron nila nag mumukang balloons!!!

Jerwin Paglicawan · 15 years ago

The logo is so Gay!!! Kulang na lang ng rainbow.

John · 15 years ago

This looks better: http://igomi.tumblr.com/post/11936139625/i-really-dont-like-the-new-smart

lawrence · 15 years ago

guess they are trying to break away from the bit formal and corporate appeal of their old logo.

the new looks lame though. not very smart looking

arman toga · 15 years ago

greetings to all…
looks nice in here and informative…
perhaps the new smart logo implies they have finally acquired sun cell and will be riding their 4G and other enhancements thru sun’s new technology cell sites… arman, bacolod city

arman toga · 15 years ago

sancel · 15 years ago

hmmm… i am waiting if SUN Cellular logo will change to dots too! para connect the dots silang dalawa :D

Noel · 15 years ago

looks like crap

Aj Banda · 15 years ago

What could be the reason of this change.. I wonder.. hmmm

jonaflormicfren · 15 years ago

Change happen when it needs to be productive. Maybe the previous is unsaleable.

ckhieth · 15 years ago

The logo doesn’t represent or symbolizes or implying any communication or telecommunication means for me.

On first look it look so juvenile and naive.

Rich · 15 years ago

Looks to me like a brand of Cotton Candy! LOL
Same shitty service, different logo! FAIL!

flynster · 15 years ago

Ugh! Looks childish. More like a colorful candy rand or kiddie logo. I’m sure everything has a meaning (colored bubbles and all) and all but who cares if it doesn’t fit the brand at all.

junjun · 15 years ago

Smart should lessen their corporate greed.

steelicon · 15 years ago

Gary · 15 years ago

New logo. Same old services. What’s new with that?

Mac · 15 years ago

I think the yellow dots represent SUN Cellular which correct me if im wrong, smart wants to acquire. The red represents red mobile and the sky blue ones represent smart.

JM · 15 years ago

I guess you’re right about that..hahaha.. well let’s see :)

khalel · 15 years ago

what represent Talk N Text,.???

mattscradle · 15 years ago

they should improve their services not their logo.

Soul Annihilator · 15 years ago

Definitely

Val · 15 years ago

I still like the old logo. If they want to stick with the new one, they should remove the colored dots, IMHO. :)

dan_md · 15 years ago

Not hot… Looks like a kiddie/diaper brand. Smart diapers.

Aaron Cajes · 15 years ago

If you observe the bubbles from left to right, you’ll notice a transition of uniting circles. Maybe that’s what smarts new logo symbolizes… “To connect to a whole new way of communication”

John Ray Cabrera · 15 years ago

i still like the old logo, for a corporate organization, it is most fitting.

i bet Smart will start selling yoghurts too.

killrfillr · 15 years ago

Medyo ok naman ung font..di ko lang ma-gets ung mga dots.:p

Marco · 15 years ago

What’s the dot means? Hehe. Parang nasa kiddie party lang. Hehe

Edgar · 15 years ago

Reminds me of that antacid commercial.

Bogcess · 15 years ago

Looks sweet.. Skittles sweet. Hot or Not? Not!

chinitoguy · 15 years ago

It looks really hip and cool but I like the old Smart logo more. That logo was being used since Smart was established in the late 80’s. Just like when Globe changed their logo, i still like the old Globe telecom logo because its more “corporate” looking.

techie_kuno · 15 years ago

para namang hindi pinag-isipan, effortless…

jonski22 · 15 years ago

It doesn’t look like an Technology/Telecom Industry logo. It’s not “strong”, kinda soft, esp those colored dots. The logo is plain text and dots.
I remember when Globe introduce their new logo at the Fort, that was fun.