This year’s Mobile World Congress is turning out to be a momentous event for Smart Communications. Along with the announcement that they’re teaming up with Mozilla for the local release of Firefox OS handsets, they’ve also been included in the list of telcos that Facebook has chosen to offer free or discounted access to the Facebook Messenger.
Smart is joined by 17 other service providers across 14 countries that would provide its subscribers more affordable options to access to the social networking site’s communication app which is available on Android, iOS and Facebook for Java.
As we all know, Facebook is the most-used social media network in our country. Moreover, study shows that 3-out-of-4 Filipino users converse with their friends using the Facebook Messenger app every month. Having said this, one would think that FB wouldn’t even have to bother partnering with these telcos, right? Well, not exactly.
First of all, the research didn’t state whether those users are sending message using the FB Messenger app. Moreover, FB Messenger isn’t exactly the preferred choice for most mobile users when communicating with their loved ones (or haters). These two aspects are, in our opinion, what Facebook is trying to address with their recent push is to increase the usage of their messaging app.
But regardless of what Facebook is trying to achieve here, having a free or discounted access to Facebook Messenger is still good news for thrifty subscribers of the MVP-owned telco. However, Smart has yet to layout their plans of whether they’ll offer the service at discounted price or at no extra cost.