There’s a new player and town and it looks like it’s making a splash by dropping a wad of cash in advertising. People have been asking me about this new classified ad site called Ayos Dito.
Who can’t ignore them? They’re spending a lot on Google Adwords, signing up with local blog ad networks and sponsoring tech-related events left and right.
In an already-crowded market dominated by eBay.ph and Sulit, does AyosDito have what it takes to cut a significant piece of the classifieds arena?
While there’s still room for more, Ayos Dito seems like it’s doing the Manila Craigslist style and couples it with a huge marketing budget. We saw the same thing with Auction.PH before.
Here’s my checklist:
- SEO-optimized site? Check.
- PPC and display advertising campaigns? Check.
- Content creation campaign? Check.
- Community building and user retention? Un-checked.
- Link building campaign? Un-checked.
- Brand recognition? Coming soon(?).
There was an article that states Ayos Dito was getting somewhere in the north of 15,000 visitors per day. Since I don’t see their site in the SERPs, I’ll assume 90% of that traffic comes from PCC and display ads. A conservative cost of Php5 per visitor brings a daily spending of over Php50,000. Now, that’s a lot of money. They need to be visible in the SERPs fast or that ad budget could dry up real soon.
What do you think — can Ayos Dito make it?
Twitter: kzapkzap
says:
How do they earn money again?
These guys are definitely using Google AdWords A LOT. Initially, they only used text ads but now they have leaderboard banners and 300 x 250 ones!
Haven’t really checked them out as of yet.
Twitter: sylv3rblade
says:
not really sure but they do get a lot of coverage on ads from pinoy blogs all around.
All things considered, if AyosDito does make a mark, competition is good for everyone (the user base specifically).
Nope. Sulit got there first.
Twitter: pipodelrosario
says:
Well AyosDito is much much user-friendly than Sulit.
They are competing with keywords [product] Philippines, right? They’re up against ebay and sulit? I’d be very interested on how they’ll make it.
Twitter: igiboy
says:
I cant seem to find the user ratings/comments/feedbacks. Is there such feature in ayosdito like user ratings/comments/feedbacks?
Twitter: igiboy
says:
oopsie didn’t see my first question typed
How the site earns money is really puzzling. They don’t have on-site advertising, buyers are not required to register, heck even sellers don’t need to register and pay for inserting an ad of their own.
Plus I’ve heard of a story that some of sellers there are scam ads.
honestly, this is the first time I heard of AyosDito. Seems to me that most people think they are going down!
craiglist makes me sober~~
I’ve seen AyosDito’s ads scattered all across the internet. Are they advertising more than they should?
their website is user friendly and i like their system, i think they will survive. at least for now.
Twitter: kzapkzap
says:
They may be trying to achieve a strong user base before starting to offer premium advertising. Yes they may be userfriendly while Sulit is cluttered but powerful. The question is do they innovate, do they have what sulit doesnt have? A few more of these and we can start up a classifieds aggregator, list your classifieds on one site and it puts them on all and you can view comments and offers on all of them all in one location instead of having to visit 5-10 sites.
@LX, I do agree with you. Sulit.ph already has an established user base and it’s tremendously hard for some out-of-the-blue company to stifle or even tickle Sulit.ph’s loyalists. But if the site should offer easier guidelines and an appealing interface (unlike Sulit.ph’s), they might have a shot at earning a cult impression.
if they cannot rank well in the SERP’s i dont think they can match the sulit
their ad also displays on my blog side via Adsence..
I don’t like the design of their site. Its not user friendly. I think if they improve that they can beat Sulit. I also dont like sulit sobra magulo puro ads. No one really can match craigslist
It’s an interesting concept, trying to worm their way into an already very thin market with a ot of pasy per clcik. Not that I mind them blanketing my blog withtheir banners, but this is the first time I have even seen them mentioned, editorially. Since Filipinos in general, those not in the techno-sophisticated crown, have yet to do that much in the online auction market at all, I question what grabbing marketsahre of such a currently small market is.
Now the market could become very profiyable .. certain sulit is an easy target, becuase sulit is nearly impossible to _find_ anything on .. but I certainly would market differently. Write ups on sites like Yuga’s and a few of the other top Pinoy blogs would do a lot more for market awareness I think ..and if they cold get Mar or Kristina to shop for something for the wedding online … ah then they would have it made
ayosdito seems ok, but i don’t see any user rating or feedback, this will be a pain to trust sellers. unlike other sites such as tpc.
sulit is just bombarded with ads and their site is not user friendly.
Well how is it compared to sulit.com.ph?
well I tried posting an ad for web services on their site and placed a linked to my portfolio as reference and the ad got rejected. it seems they’re a bit strict when it comes to posting.
I’m guessing this will be a paid service in the future if they don’t put up ads on their site.
AyosDito can break in a little.. but they can never match Sulit.com.ph, auction.ph or even tipidpc.com anytime soon. These websites have already established loyal users plus a heavy imprint on pinoy internet users and marketers. It will TAKE A LOT OF TIME for AyosDito to be in the “mainstream”.. but slowly but surely, if they do everything right and be patient, it will definitely payoff..
Seems like they have a huge budget for advertising. The site’s user interface is actually good and the elements in the site are not cluttered with ads, links, promotions and what-nots. As Abe included in his checklist, they should build a loyal user community… with this competition will be irrelevant and brand recognition will surely follow.
Ayos Dito is everywhere. Ive noticed their ad on my car finder site and so I have to remove and treat them as a competing site.
The competition is tough with regards to classifieds sites because you are not only competing with the national based sites but also with local provincial sites (of which I own one).
Not only that, community forum/discussion boards are also featuring classifieds ads thread/sections. Istorya.net, a cebu based forum of which I co-founded, is now even offering premium membership. It would be a hard task for Ayos Dito to capture a sizable market with the prevailing competition.