Does AyosDito have what it takes?

Abe Olandres Editor-in-chief May 20, 2009 · 2 min read

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There’s a new player and town and it looks like it’s making a splash by dropping a wad of cash in advertising. People have been asking me about this new classified ad site called Ayos Dito.

Who can’t ignore them? They’re spending a lot on Google Adwords, signing up with local blog ad networks and sponsoring tech-related events left and right.

ayos dito

In an already-crowded market dominated by eBay.ph and Sulit, does AyosDito have what it takes to cut a significant piece of the classifieds arena?

While there’s still room for more, Ayos Dito seems like it’s doing the Manila Craigslist style and couples it with a huge marketing budget. We saw the same thing with Auction.PH before.

Here’s my checklist:

SEO-optimized site? Check.
PPC and display advertising campaigns? Check.
Content creation campaign? Check.
Community building and user retention? Un-checked.
Link building campaign? Un-checked.
Brand recognition? Coming soon(?).

There was an article that states Ayos Dito was getting somewhere in the north of 15,000 visitors per day. Since I don’t see their site in the SERPs, I’ll assume 90% of that traffic comes from PCC and display ads. A conservative cost of Php5 per visitor brings a daily spending of over Php50,000. Now, that’s a lot of money. They need to be visible in the SERPs fast or that ad budget could dry up real soon.

What do you think — can Ayos Dito make it?

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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148 Comments

dazzling · 17 years ago

more improvement please!!!
the design is not good!!!

dazzling · 17 years ago

i don’t like this site so cheap!!!

Jehzeel Laurente · 17 years ago

The owners of ayosdito invested a lot :D They’re rich and 50k/day (as you estimated) was nothing for them.

Sulit is hard to beat, but we’ll never know. AyosDito is iphone friendly and was optimized to be viewed in mobile phones. ^__^ That’s their main advantage compared to sulit. Hehe

sistah · 17 years ago

Hi diana!

Yup! AyosDito.ph is really free. Dont mind the email. It must have been just some kind of a glitch on their part. ;)

diana · 17 years ago

does posting for an ad in ayosdito.com really FREE??? i received a confirmation email from them stating that once i confirmed, a receipt will be sent to me and they do not refund???

im sorry. just a newbie in this kind of thing.. hehe.. pls help. thanks!

Andrew Cruz · 17 years ago

Another local clssified ads site worth looking at is http://www.classifiedsph.com, they seem to be getting 4000-5000 visitors a day based on their stats, and if I remember correctly this is now considerably higher than a year or two back.

Free to post ads, and their biz model seems to be adsense…

The interface is fairly easy to use, registration is required in order to post unlike ayosdito. I see scam-type ads being posted there from time to time, but these seem to get culled pretty quickly, and the vast majority of ads that do get left over seem to be legitimate ones.

Friendster Beauties · 17 years ago

at 5 pesos per click pala ang ad cost nila sa adwords. premium na yan.

winwab · 17 years ago

that’s not good for ayosdit o. a website should first taget the organic search before giving money for advertising.

poor site!

alejojoe · 17 years ago

yuga, you can post again similar article, say after a year or two. lets see if ayos dito is really “ayos”.

Axzar · 17 years ago

eBay is not even a player in the Philippines.

Joreel · 17 years ago

Yes I encountered this site when I was looking for an equivalent craigslist of Philippines, It is a nice site… They signed-up for google adwords, maybe that is where they get their visitors. But I heard that they are gaining popularity…they were featured in the Net25 Convergence show.

Joreel · 17 years ago

Yes I encountered this site when I was looking for an equivalent craigslist of Philippines, It’ nice site… They signup for google adwords, maybe that is where they get their visitors. But I heard that they are gaining popularity…they were even featured in the Net25 Convergence show.

ed · 17 years ago

Yes me too I have seen ads of Ayosdito.com anywhere in web pages.and it take me up to sign up to their website.I think they earned lots of money form adwords,adsense,and other marketing programs in thier site.Besides Ayosdito.com is running to the most websites in entire web.

http://cadztech.blogspot.com

theflea · 17 years ago

competition will force these sites to improve further. let’s just wait and see what happens next…

kita mo · 17 years ago

For me, as long as I’m not paying for anything, it’s good. Heck, I just let the guys from ayosdito.ph do the spending while I enjoy their traffic for free. I believe this is good for both buyers and sellers.

gerry · 17 years ago

I’ve been watching ayosdito and seems its a serious player. If you would look into their customer service page, you would see that this group is every where and pretty much localized than other big sites like ebay etc.

I like the way ayosdito is structured, hassle free ad posting and ads surfing. I have tried posting an ad as well and guys believe me they are strict which only shows that they are carefully watching scammers and the way they reply is they are helping the advertisers to hit the pages for SEO purposes.

Pitting it against sulit as most of you have put it, well sulit may have the traffic now but i guess sulit just found its successor.

Sulit does not have FOCUS! Ayosdito knows their business well and way so professionally managed as well. Craiglist way! very pricise and concise.

Some would say forum as an advantage blah blah blah. but hey look, this is classifieds not a social site. So if sulit is capitalizing on the so called community it has well they are cheating the traffic. But again traffic is traffic in the internet. But the premise would go back on what do you really want to do? social network or classifieds? Which gets me to other people’s comment that sulit is too cluttered. Its trying to do too many things at the same time. FOCUS FOCUS FOCUS.

I agree with the rest that ayosdito is a big spender and saw in alexa that they are silently climbing the ranking in the Philippines. one have said that they cant beat tipidpc.com … look again they just did.

For me no business will spend this much for nothing and with the kind of other sites they have elsewhere I know they mean what they’re doing.

Keep it up AyosDito! lets see what else can you do ….

TechPinas · 17 years ago

Coming from the Advertising/Marketing industry, I always say that no amount of advertising can save a bad or underdeveloped product/service — Because advertising can only get you so far and there are some things in this world that money can’t buy.

I highly doubt AyosDito.ph followed the most basic rule in Marketing, which is to develop a product or service well first before attempting to spend money on advertising it. I’ve been visiting the site for quite sometime now (even before their Adwords brigade) and saw no significant improvement in the service they are offering; Items are not categorized well, location search is not optimized, there are no clear registration procedures etc.

For the most part, I believe impatience got the best of AyosDito (as all established institutions, online or not, are destined to be eclipsed by something better sooner or later anyway). I felt that they wanted to take the quick route to high traffic and user-retention and totally forgot that nothing beats good service and good content in making people interested in any online service.

Advertising is an amazing marketing tool — but only when used at the right place, at the right time. At this point, however, I don’t think AyosDito is wielding it properly.

knightofdawn · 17 years ago

Free ads offer by di-AyosDito.ph should loose some of their rules. Revisit on their rule won’t hurt. =p

jun · 17 years ago

nope.. its hard to post on their site.. they are very strict rules… unlike sulit, ebay and others.. where you can include your website… well.. its their website, its their rules.. hehehe..

clarkandaie · 17 years ago

my first time to hear about ayosdito..hope they can make it..

Abe Olandres Editor-in-chief · 17 years ago

@randy, what made you ask that? I thought I was actually critical of AyosDito instead of supportive.

And to answer your question, this isn’t a sponsored post. Don’t even know them.

Randy · 17 years ago

I don’t like the design of the site.
they still need to make a concrete community.
Sulit is the best example for community rich site.

Is this a sponsored post Yuga?

kapusotkapamilya · 17 years ago

ayosdito has potentials but they need to improve the design

Hanban · 17 years ago

I didn’t take notice that the site I’m visiting for a laptop is Ayos Dito. I thought that AD was just a scam and up for jokes until I saw many advertisers with their items. Will check them out further.

william · 17 years ago

i saw their advertisement on cydia in my ipod touch

Jomark Osabel · 17 years ago

Ayos Dito is everywhere. Ive noticed their ad on my car finder site and so I have to remove and treat them as a competing site.

The competition is tough with regards to classifieds sites because you are not only competing with the national based sites but also with local provincial sites (of which I own one).

Not only that, community forum/discussion boards are also featuring classifieds ads thread/sections. Istorya.net, a cebu based forum of which I co-founded, is now even offering premium membership. It would be a hard task for Ayos Dito to capture a sizable market with the prevailing competition.

biliPH · 17 years ago

Seems like they have a huge budget for advertising. The site’s user interface is actually good and the elements in the site are not cluttered with ads, links, promotions and what-nots. As Abe included in his checklist, they should build a loyal user community… with this competition will be irrelevant and brand recognition will surely follow.

Victor · 17 years ago

AyosDito can break in a little.. but they can never match Sulit.com.ph, auction.ph or even tipidpc.com anytime soon. These websites have already established loyal users plus a heavy imprint on pinoy internet users and marketers. It will TAKE A LOT OF TIME for AyosDito to be in the “mainstream”.. but slowly but surely, if they do everything right and be patient, it will definitely payoff..

mike · 17 years ago

well I tried posting an ad for web services on their site and placed a linked to my portfolio as reference and the ad got rejected. it seems they’re a bit strict when it comes to posting.

I’m guessing this will be a paid service in the future if they don’t put up ads on their site.

Kerwin · 17 years ago

Well how is it compared to sulit.com.ph? :)

william · 17 years ago

ayosdito seems ok, but i don’t see any user rating or feedback, this will be a pain to trust sellers. unlike other sites such as tpc.

sulit is just bombarded with ads and their site is not user friendly.

Dave Starr · 17 years ago

It’s an interesting concept, trying to worm their way into an already very thin market with a ot of pasy per clcik. Not that I mind them blanketing my blog withtheir banners, but this is the first time I have even seen them mentioned, editorially. Since Filipinos in general, those not in the techno-sophisticated crown, have yet to do that much in the online auction market at all, I question what grabbing marketsahre of such a currently small market is.

Now the market could become very profiyable .. certain sulit is an easy target, becuase sulit is nearly impossible to _find_ anything on .. but I certainly would market differently. Write ups on sites like Yuga’s and a few of the other top Pinoy blogs would do a lot more for market awareness I think ..and if they cold get Mar or Kristina to shop for something for the wedding online … ah then they would have it made ;-)

kapusotkapamilya · 17 years ago

I don’t like the design of their site. Its not user friendly. I think if they improve that they can beat Sulit. I also dont like sulit sobra magulo puro ads. No one really can match craigslist

PC Domination · 17 years ago

their ad also displays on my blog side via Adsence..

Jox · 17 years ago

if they cannot rank well in the SERP’s i dont think they can match the sulit

Neobux · 17 years ago

@LX, I do agree with you. Sulit.ph already has an established user base and it’s tremendously hard for some out-of-the-blue company to stifle or even tickle Sulit.ph’s loyalists. But if the site should offer easier guidelines and an appealing interface (unlike Sulit.ph’s), they might have a shot at earning a cult impression.

Andre Marcelo-Tanner · 17 years ago

They may be trying to achieve a strong user base before starting to offer premium advertising. Yes they may be userfriendly while Sulit is cluttered but powerful. The question is do they innovate, do they have what sulit doesnt have? A few more of these and we can start up a classifieds aggregator, list your classifieds on one site and it puts them on all and you can view comments and offers on all of them all in one location instead of having to visit 5-10 sites.

SurveillanceSystemPhilippines · 17 years ago

their website is user friendly and i like their system, i think they will survive. at least for now. :)

Neobux · 17 years ago

I’ve seen AyosDito’s ads scattered all across the internet. Are they advertising more than they should?

Darren · 17 years ago

craiglist makes me sober~~

Reel Advice · 17 years ago

honestly, this is the first time I heard of AyosDito. Seems to me that most people think they are going down!

Jhay · 17 years ago

How the site earns money is really puzzling. They don’t have on-site advertising, buyers are not required to register, heck even sellers don’t need to register and pay for inserting an ad of their own.

Plus I’ve heard of a story that some of sellers there are scam ads.