I just learned last week that online flower delivery site IslandRose.net has acquired FlowersExpress from rival company LBC for an undisclosed sum. It was a bit of a surprise since the FlowersExpress has the backing of the biggest courier service in the Philippines.
FlowersExpress.com.ph (the domain used to be jokingly called flower-sex-press-dot-com-dot-ph) was established by LBC in 2005 to sell and deliver fresh flowers nationwide and to compete with the Island Rose which was the leading online flower shop then.
LBC put up their own online flower business but was still using Island Rose to supply them with flowers. Island Rose operates a relatively large flower farm/garden in Tagaytay.
The acquisition was only made recently (FlowersExpress still has the old about page saying it’s owned by LBC) but the owners of Island Rose will be relaunching the site soon to cater to a specific niche market to separate it from the main site.
The price of the sale is yet unknown but I’m guessing it’s the database of customers and existing traffic makes up for the bulk of the price.