According to a recent report from mobile advertising company, AdMob, the country is experiencing a strong growth in the mobile web. By end of July, the Philippines is ranked #5 from #7 in May 2008, surpassing ad requests from Romania and South Africa.
The main contributing factor is the strong presence of internet-capable Nokia handsets in the country. Of the top 20 handset models Nokia took 18 while the Sony PSP came in at #4 and the iPod Touch/iPhone at #18. Most popular handset was the Nokia 3510i, followed by the N70 and the N95.
Breakdown of traffic sources by device manufacturers are as follows:
Nokia: 63.8%
Sony Ericsson: 9.4%
Sony: 2.6%
Apple: 2.2%
Motorola: 1.5%
Samsung: 1.3%
Others: 19.3%
What’s most interesting though is that AdMob was able to breakdown the source of traffic by handset and operator. It looks like gray-market Apple iPhone users are mostly on the Smart network.
Indonesia, previously at #5, posted the largest growth and is now at #2, next to the United States in ad request traffic.
You can download a copy of the report here.
Strong Growth of Mobile Web in the Philippines…
“According to a recent report from mobile advertising company, AdMob, the country is experiencing a strong growth in the mobile web. By end of July, the Philippines is ranked #5 from #7 in May 2008, surpassing ad requests from Romania and South Africa…
Mobile Web in the Phil. will not be as strong as that of U.S. unless cell companies make internet browsing via phone for free.
@Pacute, not necessary. Just look at Indonesia. It’s now at #2 from #5 in a few months.
[...] the Philippines was just at #7 for mobile ad traffic as measured by AdMob. Went on to become #5 by August last year. This March, it’s already at [...]