The Inquirer reports that local internet portal Yehey is going for an initial public offering (IPO) around middle of this year.
I was surprised actually as Yehey seems to be silent all these years and hasn’t made any news in the local industry. I noticed they’ve diversified too and have been spotted to gain some momentum in the message board (forums) arena, though some inside info tells me they’re just hosting these huge forums for free and there’s not much at stake in the tie-ups.
Not sure what an IPO would get them but it sure is an interesting development to watch out for.
Hi,
Good points. Actually, we are going IPO for many reasons: from gaining more cash for other investments, to becoming a global online media behemoth.
Yehey has undergone a transformation since last year, starting with its facelift and relaunch, and the introduction of Kaban (www.kaban.com.ph) which replaced Payplus, to becoming a formidable marketing tool for business.
For our users, we have introduced a rewards system called bretas. The more you search or navigate yehey, the more points you earn, and you can redeem it later for goodies.
I guess PinoyMoneyTalk is right in the sense that we have become too hybrid. What is our positioning anyway? For now, we are happy being home for Pinoys in and out of the Philippines. We deliver aggragated content, have a good message boards and chatroom activities, new channels and sections, and definitely, more interactive features. But we will see how it goes.
If you have ideas, please let us know. Thanks.