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Jollibee taps into NFC-touting HappyPlus Card

Jollibee (and other sister companies) is riding into the NFC craze (near-field communication) with the introduction of an NFC-powered privilege card called HappyPlus.

The HappyPlus Card is basically a reloadable debit card powered by an NFC chip.

To get a better understanding on how it works, here’s a YouTube video of their upcoming commercial.

The reloadable card works with Jollibee, Chowking, Greenwich, Red Ribbon and Mang Inasal. Each card costs Php100 and you load it with any amount in any of fastfood branches mentioned.

Will this fly? Not sure if the market of Jollibee is this tech-savvy. What do you guys think? Will you get one of these when they come out on January 23?

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

61 Responses

  1. Avatar for rechie rechie says:

    sana di lang card ang pwedeng gamitin. sana sa mga NFC-enabled smartphones din :D

  2. Avatar for sigma sigma says:

    If you get 1 point for every 50-peso purchase, you’ll need to spend PHP 5,000 para mabawi mo yung 100 pesos na fee ng card (PHP 5,000 = 100 points).

    Hopefully pag na-reach mo yung 5,00 di pa expired yung car. :D

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