Just got a delivery from Samsung last week which included an invite, a small token, and a market research report. I didn’t get the whole report but some snippets which claims Samsung on the top of the LCD food chain in the country.
Samsung sold about 10.2 million TVs worldwide from October to December 2008. That breaks down to 17.7% market share.
In a comprehensive study in the Philippines by Germany-based GfK Research Group, data gathered from retailers and re-sellers have shown Samsung displacing Sharp, Philips, Panasonic, and Sony as the leader in LCD market.
Samsung sold 68,000 TV units in the Philippines last year. Not a lot but that’s ten thousand more than what Sony sold int he country for the same year.
But what do you think? Has Samsung really displaced Sony in the LCD TV market? This could be due to the price points but in the high-end segment, I don’t think it matters a lot.
If you were to buy an LCD TV, which brand will it be?