There’s been a growing number of underground business that revolve around Facebook advertising, specifically generating fake clicks and FB likes.
A story from the Washington Post narrated a story of a Facebook user advertising his FB Fan Page only to attract over 80,000 Likes, most of which he concluded as fake ones.
Majority of the clicks and likes generated from FB ad campaigns were coming from unusual countries such as the Philippines, Egypt, India, Pakistan, etc.
However, the fan page that got 80,000 Likes only has 1% engagement rate which is pretty low.
It is no secret that fake FB Likes are rampant in the Philippines. It is used to rig and win Facebook contest by brands, generate traffic to other websites or being sold directly to other individuals or agencies.
A quick search on Sulit generated over 29,000 results for the keyword “Facebook Likes”.
Sellers are peddling their FB Likes for as low as Php400 for every 1,000 Likes. Since the Likes can be resold many times over (infinitely), this small time trade can be big business.