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What if the Digg crowd becomes cultural?

Now that Digg has expanded beyond the realms of Technology, geeks will not be the only ones who’ll dominate the community. With the introduction of major channels like Science, World & Business, Videos, Entertainment, Gaming and recently also Sports, we will slowly see the tide levelling with non-tech topics getting more and more exposure. Digg is trying not to alienate its grassroots population and has done so by making the Tech channel as the default front page.

With this expansion, I believe the community is now faced with more possibilities and a cultural twist is a potential scenario.

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What if the Digg crowd becomes cultural? What if all Filipinos tag other fellow Filipinos as Digg Friends. Same with Indians and Singaporeans, and possibly Chinese and Koreans? These cultural group could be a force strong enough that they could practically influence what appears on the front page of Digg.

Tech is a universal topic and whatever country or culture you are from, there is a huge probability that you’ll be interested in a similar tech news as everyone else.

However, this may not be true in the field of Sports, Gaming and Entertainment. Ragnarok is huge in the Philippines but not in the US; Efren Bata Reyes is a legend in billiards and Manny Pacquiao is getting a lot of attention lately; Richard Gutierrez and Angel Locsin are hot items in the Entertainment industry as well as the Alyssa Alano “Keys Me” video.

What if we have enough Filipino Diggers that could catapult every story about these people into the Digg frontpage? Same could be true with other personalities in other Asian countries.

When that happens, we could be seeing a huge shift in the western make-up of social communities such as Digg. Brazilians have conquered Orkut and more than a 4th of Friendster users are Filipinos. What could prevent them from taking over Digg?


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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

5 Responses

  1. Avatar for Anthony L Anthony L says:

    I have visited your posts before. The more I visit, the more I keep coming back!

  2. Avatar for kidlat kidlat says:

    The post is now boingboinged:

    http://www.boingboing.net/2006/08/08/insanely_obsessive_u.html

  3. Avatar for jhay jhay says:

    Yup, for all we know the guys under the hood could and would definitely do something once non-tech and Pinoy stuff would bubble up to the front page. Unless of course the content is really worth being dugg.

  4. Avatar for J. Angelo Racoma J. Angelo Racoma says:

    “What if we have enough Filipino Diggers that could catapult every story about these people into the Digg frontpage?”

    Come on, Abe. DIGG isn’t really all about raw diggs. :)

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