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dotPH taps PR to justify Domain Prices

An email sent to me by a reliable source narrates a recent story about domain Registry/Registrar dot.PH taking on a Public Relations agency to spin the idea why PH domains still costs $35 a pop.

I say good luck to the PR agency and the team that handles the purportedly “Disini” account. The agency is actually looking to hire more people on board to handle the new account. The continued pressure from lobby groups and the negative press might have prompted this.

This discussion has been ongoing now for years and you look back at my old posts about the issue:

12/19/2005: CICT to ask ICANN to revoke dotPH control

10/25/2006: Why dotPH is still expensive?

12/18/2006: Will the .PH issue die a natural death?

03/30/2007: Joel Disini responds to dot.PH Pricing discussion

At least that $35 is now just Php1,435 compared to years ago when it was Php1,925. Technically speaking, the PH prices have gone down by 25%. That’s due to the stronger peso against the dollar and not dotPH actually lowering the domain prices. Come to think of it, if the exchange rate of $1 goes down to Php10, the PH domains will cost as much as the .com prices today.

My suggestion, use the PR funds instead to give out discounts, long-term promos and other price-cut sales. There’s so many I can think of — annual one-day one-dollar sale, 50% off on 10 year registrations, buy .com.ph get the .ph free or register for 5 years and get free hosting for life. I’ve actually had a short chat with the guy in charge of their other business (email/web hosting) and I hear they’re trying to do some promos, though it was about 2 years ago.

In any case, it would be really interesting how the PR team will spin this one.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

26 Responses

  1. Avatar for PH Domains PH Domains says:

    Hi,

    Our company is selling PH Domain Registrations at $25 or PHP1075 per domain. We are setting up new website but for now you may contact PHDOM****@****.*** for information on how to get your PH domains from us.

  2. Avatar for ёклмн ёклмн says:

    Пожалуй, это один из интереснейших блогов, которые я когда-либо видел :). Отличные статьи, Актуальные комментарии. Так держать! :)

  3. Avatar for CallCenterVet CallCenterVet says:

    Of course the statement was an exaggeration Yuga.

  4. Avatar for Abe Olandres Abe Olandres says:

    @ CallCenterVet, we’ve been reselling PH domains for a couple of years now and we’ve had some fair success with it. From our experience, we could have sold double the number if we had it lower.

  5. Avatar for CallCenterVet CallCenterVet says:

    @Andre

    what’s the point? Nobody’s buying…

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