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Nokia beats Apple, Google as top brand in Philippines

A recent survey by Nielsen and Campaign revealed that Nokia is the top brand in the Philippines, across all markets (not just tech), beating Apple and Google.

The report, published last month (full story requires paid subscription here) puts Nokia as the #1 favorite brand in the country.

The top 10 brands that made it to the list are the ff.

Top 10 Favorite Brands
Nokia – 84%
Nescafe – 80%
Lucky Me – 75%
Energizer – 73%
Jollibee – 65%
Selecta – 57%
C2 – 51%
Gatorade – 51%
Cobra – 49%
SM Malls – 49%

Interestingly, Nokia is also the only tech brand that’s on the list. Not even Apple or Google, which usually get very good ratings in the US, made it to the top 10.

The survey was conducted from a random sample of 1,000 respondents in urban areas in the Philippines.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

35 Responses

  1. Avatar for kuwatog kuwatog says:

    Kaya nasa Top 4 ang energizer, madalas pa din ginagamit ang battery, lalo na sa probinsya.. radyo kadalasan gamit nila na de-baterya.

  2. Avatar for jonski22 jonski22 says:

    Energizer at No.4?????

    paano ba sila tinanong dito?

    How about Samsung? It’s look like Samsung is everywhere, the Champ, the Corby 1 and 2, those flat TV’s, MP3 players, Laptop..

  3. Avatar for Khristina Adanza Khristina Adanza says:

    I VOTE FOR NOKIA!!!!!!!!!!!!! =)

  4. Avatar for quzaqi quzaqi says:

    pwede rin naman na napamahal na sa mga pinoy ang brand and not just because of their long presence but perhaps – just perhaps – dahil sa kanilang service support. being a resident of mindanao, it is important for me na merong available na customer service center ang isang brand especially if it is a tech product. i once owned an alcaltel, i own a samsung phone, i had a sony ericsson, i also have a nokia phone. of all, nokia lng may service center. punyeta yong ibang brand na yan. yong mga nasa manila, ok lng naman kayo kasi lahat yata ng brand merong service center dyan. and do i have to mention na nokia lng naman ang nagtiyaga dito sa amin na magbenta ng maraming phones nila? aside from samsung and cherry mobile na masipag din (though not as much as nokia) the rest are on “order basis.” crap!!!

  5. Avatar for mark angelo carolino mark angelo carolino says:

    affordable kasi most of the units ng NOkia kaya kaya ng Pinoy. at saka, malaking bagay ung parang nokia ung nag-introduce ng cellphone sa Philippines, although meron ng mga naunang brands pero nokia ung mas madami at pumatok sa masa.

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