ASUS has launched its latest laptop models, including new Zenbook and Vivobook lineups, at its Thincredible product launch event.
These laptops come with ASUS Lumina OLED displays, ASUS IceCool technology, unique ultra-durable designs and environment-friendly materials, providing outstanding performance, battery life, and sustainability.
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Starting with the Asus Zenbook S 13 OLED (UX5304) which the brand claims as the world’s thinnest OLED ‘ultraportable’ laptop with a body as thin as one centimeter, and only weighs about a kilogram.
Its ‘Lumina’ OLED display spans at 13.3-inch with 2.8K resolution (2880 x 1800) and 16:10 aspect ratio.
The laptop runs on Intel Evo platform powered by 13th-gen Intel Core i7 coupled with Intel Iris Xe graphics.
It supports up to 16GB LPDDR5 RAM with 5200MHz memory speeds and up to 512GB PCIe 4.0 storage.
The battery is rated at 67Wh with Windows 11 Home installed.
According to Asus, this laptop is made using eco-friendly materials, including Post-Industrial Recycled (PIR), Post-Consumer Recycled (PCR), and Ocean-Bound materials, as well as plasma ceramic aluminum.
The Zenbook S 13 OLED in Basalt Gray features ASUS Plasma Ceramic Aluminum, an environmentally friendly material created using a low-impact bath-based method that transforms the aluminum lid.
The laptop incorporates recycled materials, including post-consumer recycled (PCR) plastics, post-industrial recycled (PIR) aluminum, and PIR magnesium alloy, throughout its design.
Its PIR metal chassis reduces its carbon footprint by more than 50%. The packaging is also designed to be repurposed as a laptop stand.
Click here to check out the Asus Zenbook S 13 OLED in full detail.
The other new Zenbook lineup includes the powerful and compact Zenbook 14X OLED (UX3404) and a convertible Zenbook 14 Flip OLED (UP3404).
ASUS has introduced ASUS Lumina OLED displays in these laptops laptops as well providing a superior visual experience, surpassing the standard of traditional OLED displays.
These displays are Pantone Validated, VESA DisplayHDR True Black-certified, and factory-calibrated to Delta E<1.
Additionally, the essential features including ASUS Splendid color-gamut management, OLED Power Saving, and ASUS Tru2Life technology improve the user experience.
Their TÃœV Rheinland low blue-light certification, ASUS OLED Care burn-in prevention, and US military-grade durability make them more reliable for maintaining quality and comfort over time.
ASUS collaborated with A Bathing Ape, announcing the ASUS Vivobook S 15 OLED BAPE Edition.
This is the first time that BAPE has teamed up to launch a laptop and comes just in time for the brand’s 30th anniversary.
The laptop celebrates joyful, creative, and authentic aesthetics, featuring a trendy colorway and a bundle of accessories, including a carry bag, mouse, figurines, and much more.
Asus also announced the Vivobook S 15 OLED and S 14 OLED boasting up to Intel Core i9-13900H processor.
These Vivobook lineup also has the same Lumina OLED displays with a higher refresh rate at 120Hz.
The Vivobook S 14 has Intel Iris Xe graphics while its bigger sibling the Vivobook S 15 can be configured with Intel Arc A350M GPU.
Asus has yet to announce their pricing details and local availability. Stay tuned for updates!
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