Spotify has officially merged with Anchor (the world’s largest podcast hosting platform) to launch a new platform that provides everything you need to create and grow a podcast.
This announcement was made during Stream On, Spotify’s event that showcases new innovations for creators and fans. This new platform will be the foundation for building a more vibrant and interactive experience around podcasts.
Existing Anchor and Spotify for Podcasters users will now have access to more tools than ever before by logging into their existing accounts. Meanwhile, new users can sign up using their existing Spotify login, and those who are not yet on Spotify can start today.
Spotify for Podcasters has been available to creators since 2018, and since then it has only provided access to Spotify analytics. Starting today, when you sign up or log in using your Spotify for Podcasters or Anchor login, you’ll find a dashboard with everything you need to make, manage, and level up your show.
For creators hosting their content with Spotify for Podcasters, this includes the ability to upload or record content, publish video podcasts to Spotify, add interactive features like Q&As and polls, access to a number of monetization tools, and the ability to keep track of the show’s growth with advanced analytics. And of course, you can still publish your episodes and distribute them to all platforms where your podcast is available.
While many of these features have been limited exclusively to Anchor users (now referred to as Spotify-hosted creators), the new Spotify for Podcasters is built to offer more access to innovation.
Earlier this month, it started with access to Q&A and poll functionality for all Spotify for Podcasters users, including those not hosting their content with Spotify.
To jumpstart the conversation and make it easier for listeners to provide valuable feedback, Spotify has included a default question – “What did you think of this episode?” – on the most recent episode and all new episodes published through Spotify for Podcasters. Creators have the ability to customize their own question for each episode or to turn off the setting altogether in the new Interact tab of their dashboard. Audience answers are visible only to the creator by default, but they can “pin” their favorite answers so everyone can view them on the episode page in Spotify.
Spotify has also unveiled a new, more visual home feed experience that optimizes for discovery across music, podcasts, and audiobooks. They have introduced podcast previews that let listeners sample shows right in their home feed and podcast chapters that allow listeners to browse through episodes by topic. Creators can add chapters to their episodes by including timestamps in their episode descriptions.
Along with the new Spotify for Podcasters, they are launching a new space for educational podcasting content, complete with growth tips, comprehensive how-to guides, advice from fellow creators.
Spotify Labs, a global series of workshops that provide opportunities to create in Spotify’s world-class production studios, learn from Spotify experts, and connect with fellow podcasters and artists, has also been announced. Any creator can apply to participate at spotifystudios.com.
The new Spotify for Podcasters is now the easiest way to make any podcast, manage your show, and get the most out of Spotify. Spotify is committed to keeping its platform the best for podcast creators to grow their show. They are excited to roll out even more options to personalize and level up the show’s presence on Spotify in the future.
In summary, the new Spotify for Podcasters combines Anchor’s powerful, all-in-one podcasting tools and free hosting with Spotify for Podcasters’ advanced insights and analytics. This provides interactive features to podcasters no matter where they’re hosted. The new platform is built to offer more open access to innovation, with plans to introduce even more options for personalization in the future.