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Samsung remains top-selling worldwide smartphone brand

The global smartphone market share as of February 2020 decreases by 14 percent as the globe suffers from the COVID-19 pandemic.

According to the Market Pulse research conducted by industry analyst company Counterpoint, smartphone sales in China declined by 38  percent. Despite dropping the offline sales in China more than 50 percent, it was partially offset with stronger online sales. The same trend is also shown for the global smartphone market this year. A huge chunk of the total sales this year came from online channels as it tries to switch from brick-and-mortar stores with the current health crisis.


Samsung remains to rule the smartphone market internationally, with 22% in terms of global market sales. This is because the brand gets most of its parts from other countries than China.  Sales performance of the smartphone brands, which mainly source their supplies from and have a wider market in China, were significantly affected. Apple only fell behind Samsung with 14%, while Huawei lands on the third spot at 13%, dropping only 1% in global market share from last year. Chinese smartphone brands Xiaomi (9%), OPPO (8%), Vivo (6%), and Realme (3%) lands to fourth, fifth, sixth, and seventh places, respectively. The cumulative percentage of other brands that aren’t mentioned earlier was at 25%.

The research has gathered smartphone sales data from more than 60 countries, including China, Taiwan, Korea, the USA, India, Argentina, and Hong Kong.

Jewel is a Multimedia Producer for YugaTech. She's a caffeinator by day and a cinephile by night.

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