In conjunction with the 7.7 Mid-Year sale, Shopee has officially launched the Shopee Mall brand Membership Program.
According to Shopee, the program is a customer management and retention tool that will enable brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. The tool has been rolled out across seven markets that include, the Philippines, Singapore, Malaysia, Thailand, Taiwan, Indonesia, and Vietnam.
The Shopee Mall Brand Memberships is designed to give brands more control in cultivating their customer relationships on Shopee, similar to the way they oversee their own loyalty programs. To elaborate, brands can customize their own membership program for shoppers, including the welcome gift, number of membership tiers, and brand loyalty points awarded to members for every purchase.
Members can accumulate and redeem these loyalty points for exclusive benefits such as upsized vouchers and gifts with purchases. Shopee Mall Brand Memberships vouchers can also be stacked with other Shopee vouchers can also be stacked with other Shopee vouchers, thus unlocking more savings, helping promote sales further for brands.
In addition to customer retention, Shopee Mall Brand memberships will provide brands with an effective way to identify and manage different customer segments through an understanding of their profile, purchasing habits, and preferences. With such insights, brands can create personalized experiences over time and run more campaigns in the future.
Shopee mentions that they will be progressively rolling out new features to enhance the membership program, which includes creating a seamless shopping experience through omnichannel integration, where brands can integrate their offline and online CRM systems and loyalty programs with Shopee Mall Brand Memberships.
The Shopee Mall Brand Memberships Grand Launch campaign has officially started, and over 200 brands on Shopee Mall across categories will be participating in the Grand Launch. The Brand Memberships program can be easily accessed by each user under the ‘Shopee Loyalty’ tab.