Twitter is recently testing a new prompt that encourages readers to read an article before they can retweet it.
Dubbed as Read Before You Tweer prompt, Twitter’s newest initiative ensures its users to be well informed before being allowed to share news article on their feed. It also combats misinformation which is currently rampant on social media. Currently testing on Android devices, the prompt asks users to open the article they are about to share once it detected that they haven’t opened it yet on Twitter.
Sharing an article can spark conversation, so you may want to read it before you Tweet it.
To help promote informed discussion, we're testing a new prompt on Android –– when you Retweet an article that you haven't opened on Twitter, we may ask if you'd like to open it first.
— Twitter Support (@TwitterSupport) June 10, 2020
According to Twitter, people opened articles 40% more often after seeing the prompt which helps disseminate information to its readers. The company also shared that people who open articles before retweeting on the platform increased by 33%. Some, on the other hand, didn’t end up retweeting the article after they have read it.
Currently, Twitter is working on making the prompt smaller after reading the article once and plans to roll out the update globally.
Source: Twitter
