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ViSenze, iPrice partner up to expand Visual Shopping Lens catalog




iPrice Group and ViSenze have announced that they have partnered up to offer more products and merchants to Visual Shopping Lens users in Southeast Asia. ViSenze first launched the Visual Shopping Lens in Southeast Asia in 2019.

With this partnership, ViSenze’s AI-powered Shopping Lens will be able to automatically detect, recognize, and search for the exact or similar product choices from iPrice’s catalog. Of the partnership, ViSenze’s Chief Executive Officer & Co-Founder Oliver Tan stated:

This partnership with iPrice will provide the widest and most comprehensive cross-platform shopping experience for users in Southeast Asia. We want to build a rich shopping experience that is served by having the most relevant products shown to the shopper through the most seamless search process. We want to give shoppers both tools and choices to make better purchase decisions, and also be offered recommendations that would delight them. To do this, we will leverage the entire iPrice product catalog and rich product content into our global affiliate network.

Consumers can make use of the ViSenze Shopping Lens in three steps:

  • Activate the camera app and use the AI-powered shopping lens to point at the desired product, or simply upload a photo of it from your phone’s photo gallery
  • Browse through the suggested list of relevant products that appear (based on visually similar attributes)
  • Tap on one of the search results to be redirected to the merchant page to purchase the product

The Shopping Lens is currently available on most of Samsung, Huawei, and Vivo smartphone in Southeast Asia. To know more about iPrice and ViSenze, click here.



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