web analytics

PLDT buys majority stake of Sun Cellular

+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

The biggest IT story of the day is PLDT’s acquisition of Digitel which operates Sun Celluar, the 3rd largest telco player in the Philippines.

PLDT, which owns Smart Comm., becomes a much bigger operator and strengthening it’s number 1 spot in the country.

The Philippine Long Distance Telephone company announced today its acquisition of Digital Telecommunications Philippines, Inc. (Digitel) from JG Summit amounting to Php74.1 billion or 51.55% shares in exchange of new PLDT assets worth 2,500 per share.

Realme Philippines

Digitel, which owns Sun Cellular, announced that under the new leadership the paired networks will continue to the expansion of broadband rollout and other next generation technologies in both fixed and wired services. {source: PhilStar}

PLDT says Sun Cellular will remain a separate entity and retain the brand. Smart already surpassed 45 million subscribers in 2010 while Sun Cellular, which has over 16 million subs, was already inching closer to Globe Telecom (26.5 million).

Smart’s rapid growth and expansion requires more wider frequency and that might have prompted the Sun Cellular buy-out. At the same time, Sun Cellular has become a large player in terms of post-paid subscribers (even the first one to reach 1 million). Meanwhile, Smart has only around 500k postpaid subscribers while Globe has around 900k.

From having 3 large celco players, we now have just 2 — Smart at far #1 and Globe at a minority #2.

Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

0 0 votes
Article Rating
Subscribe
Notify of
guest
53 Comments
Inline Feedbacks
View all comments
celulitis bolitas
7 years ago

Do you have any video of that? I’d love to
find out some additional information.

53
0
Would love your thoughts, please comment.x
()
x