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PLDT buys majority stake of Sun Cellular

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The biggest IT story of the day is PLDT’s acquisition of Digitel which operates Sun Celluar, the 3rd largest telco player in the Philippines.

PLDT, which owns Smart Comm., becomes a much bigger operator and strengthening it’s number 1 spot in the country.

The Philippine Long Distance Telephone company announced today its acquisition of Digital Telecommunications Philippines, Inc. (Digitel) from JG Summit amounting to Php74.1 billion or 51.55% shares in exchange of new PLDT assets worth 2,500 per share.

Realme Philippines

Digitel, which owns Sun Cellular, announced that under the new leadership the paired networks will continue to the expansion of broadband rollout and other next generation technologies in both fixed and wired services. {source: PhilStar}

PLDT says Sun Cellular will remain a separate entity and retain the brand. Smart already surpassed 45 million subscribers in 2010 while Sun Cellular, which has over 16 million subs, was already inching closer to Globe Telecom (26.5 million).

Smart’s rapid growth and expansion requires more wider frequency and that might have prompted the Sun Cellular buy-out. At the same time, Sun Cellular has become a large player in terms of post-paid subscribers (even the first one to reach 1 million). Meanwhile, Smart has only around 500k postpaid subscribers while Globe has around 900k.

From having 3 large celco players, we now have just 2 — Smart at far #1 and Globe at a minority #2.

See also  Smart Shared Plan 999: 3 smartphones w/ 6GB shareable data
Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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garcinia cambogia
8 years ago

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RACAS
RACAS
9 years ago

PLDT and Smart’s acquisition of Sunbroadband is a disaster to the sun subscribers. PLEASE BAN, BOYCOTT these companies. I am a sun subscriber for 3 years now and when they merged…..it was BAD WORST to NO connection. Then they said they were upgrading the system. Pfft!!! Liars!!! For months now, after they took over, they cheat me all the time in billing and connection. Headaches. Don’t be fooled by their advertisement “Fast and reliable!” pfft!!! Sun now is slow and unreliable, thanks to the bad business of PLDT and Smart. Go to hell all of you!!!! The worst thing is I have to endure them because I’m under contract. Do you think you can cheat your way all the time? Your still alive but your are already rotting in hell. Theyre the devil in the flesh. Oh please add MERALCO in the list of worst company of all time.

Geo
Geo
10 years ago

I don’t agree that SMART and SUN will merge… eh kaya ng HARI ng UNLIMITED ang SUN eh kasi SILA ang nauna pagdating sa UNLIMITED… and take note kung wala sila baka UNTIL NOW di pa NAUSO ang UNLIMITED… Its time para magtipid… kaya mag SUN NA KAYO!!!

metal1369
metal1369
10 years ago

give it a few years and then SUN will set permanently only smart and globe will remain.
habang mainit pa ang balita kukumbinsihin tayo na sun will remain as is.
but in the coming years, unti unti na mawawala ang sun cellular, until it will just be a memory that once there was neutralizer between globe and smart.

jordan
jordan
10 years ago

smart sucks.. their website crushes a lot kaya hindi ako makapag-unli sa plug-it internet. Their customer service is not even close to satisfactory. laging hindi matawagan. tas super bagal ng kanilang internet kahit full bar na 3G signal… Globe is a little better..

gukoson
gukoson
11 years ago

there’s a flying news that globe will be tied up with international carriers soon be here in Philippines.. that would beat up smart and sun…

dane
dane
11 years ago

fault din ng subscribers ito kasi d ntin gaano n embrace ung product ng sun….

daniel
daniel
11 years ago

it shows how smart MVP really is! haha GO SMART 55 millions subscriber? hahahahahhahaha grabe ang adik ng PLDT LOL! proud to be witht the LARGEST! hahaha

Ismaeldelacruz
Ismaeldelacruz
11 years ago

Pati sana Bayantel bilin na ni pangilinan para makatikim naman ng maganda serbisyo mga subs ni bayantel. Me backbone din to nationwide din (TelicPhil)

Erick Garcia
11 years ago

Now what? Di paba sila nabubusog sa pagka “GIANT”? Come on! Since PLDT is the majority holder, they now have the financial control and influence over SUN and I’m not liking it.

agrimensor
agrimensor
11 years ago

This maybe in preparation for the new player as ngernger pointed out.One of our lot which was leased by Nextel is being negotiated by SMC for their cellsite. So tuloy na tuloy na to.

ngernger
ngernger
11 years ago

In a statement MVP assured that the unli services of sun will be retained. It should benefit SUN kasi it is now backed by SMART’s infra.

May paparating naman ata na telco from SMC, so let’s wait and see. :D

JohhnyBilyar
JohhnyBilyar
11 years ago

We no longer have a market neutralizer. Too bad for us. The subscriber base of Sun are those fed up customers of Smart & Globe.

Now we just have to live with it.

wreek888
wreek888
11 years ago

I hope MVP will also buy abs cbn.

simplynice93
simplynice93
11 years ago

Bakit maraming negative comments? Wala pa namang ginagawa ang PLDT to affect Sun Cellular’s services. Act appropriately guys..

Les
Les
11 years ago

Naninawala ba kayo na hindi kaya tapatan ng Smart ang mga offers ng Sun… greedy lang talaga yan si MVP! Halos lahat ng kumpanya binibili.

Pasalamat tayo sa Sun, dahil sa kanila na tigil ang pataasan ng presyo ng Globe and Smart!

elmer
11 years ago

Looking at the big picture, plain to see how the brilliance (and generosity and public service) of the Gokongweis intimidated the bigger players. Another headliner for this might be: PLDT can’t lick SUN. Let’s just hope PLDT will be true to its word and keeps Sun as it is. And let’s just hope the Gokongweis will come up with another bright idea in comm terms.

One day we’ll be reading: PAL buys CEBU PACIFIC.

Great job, great man Mr. Gokongwei

Tetchie
Tetchie
Reply to  elmer
11 years ago

I agree….Mr. Gokongwei is brilliant. With Cebu Pacific, bumaba mga airline fares and with Sun Cellular call and text became cheaper. Sana he’d go into oil business….para bumaba ang gasolina!!

metal1369
metal1369
11 years ago

sa umpisa palitan ng stocks, susunod nyan merger na. NTC should monitor these 2 companies movements in the future.

Zen
Zen
11 years ago

Would this also mean that the 1peso international text will be not be served anymore?
I hope,leaning to wishing,they won’t change the plug-in broadband speed.

Les
Les
Reply to  Zen
11 years ago

Nako wag naman sana. Gamit na gamit ko yang piso per txt sa USA.

max
max
11 years ago

meron kumita = digitel
meron kikita = pldt
meron malulugi = pldt subscriber or digitel subscriber?

mvp has been buying his competitors but pldt service still sucks big time.

any digitel shareholders here? i heard their stock values did not appreciate from the buy out of digitel.

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