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It all started with a Careless Whisper

Effective today, July 23, 2009, the NTC Circular on Push Messaging by Content Providers will be imposed.

That means you should not get any spammy SMS asking you to download a ringtone or wallpaper, subscribe to some text or call promo, or join an SMS contest (however, if you are already subscribed, you will still get them alerts).

careless whisper

And all these started when Sen. Juan Ponce Enrile discovered his mobile phone was subscribed to a ringtone service and his prepaid cellphone load just vanished into thin air. And the ringtone he got — Careless Whisper. The rest, they say, is history.

A huge billion-peso industry was shaken up because of Hayden Kho. Now that’s what we can refer to as a real-life example of The Butterfly Effect. At least, all that Katrina Halili + Hayden Kho scandal did some good.

Read more about the amendments to the NTC Memorandum here.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

34 Responses

  1. Avatar for jong jong says:

    to unsubscribe to all spam messages, just type the keyword STOP and send to the access number.

    example nagpadala sau ng spam ang 2366 or 4627 or 288 or 386 and the like

    i think wala nang spam ngayon si smart and globe.

  2. Avatar for willard "Money Making ideas" willard "Money Making ideas" says:

    Careless whisper? hahahaha!!

  3. Avatar for mhon mhon says:

    @ Jong De Ramon

    nakakaloko kasi ang mga Push Messages niyo.
    Akala kasi ng iba porke nakalagay Free and habang buhay na Free un mga Ringtones at Wallpaper niyo.

    Wag mo isisi sa mga subscriber.
    Dapat nga may option after the service kung ieextend pa nila yung subscription or hindi.

    Kaso ang lumalabas automatically extended at patuloy sa pagbawas ng load nila.
    Kapag naman isstop na nila napakaraming prosesso at sa dami ubos na load nila bago pa man mastop yan..

    @ Goosebumps

    Ok naman ang nakapostpaid na Senador ah, atleast hindi niya ginagamit ang Pork Barrel niya para sa Postpaid – Corruption yon diba? Tama lang ginawa niya. Kita niyo na kahit si Sen. Enrile nabibiktima niyang Spam sms na yan. Akala din siguro niya free for life tapos nahirapan na siya s-unsubscribe services na nakuha niya. Eh pano na lang yung mga mahihirap umintindi? LOL

  4. Avatar for JohnLloy JohnLloy says:

    ahmm sana naman bigyan ng postpaid si senator

  5. Avatar for Boo Boo says:

    Wahaha thanks a lot Sen. Enrile :p

  6. Avatar for jessie jessie says:

    mga sipsip or just another bwaya

  7. Avatar for Nino Natividad Nino Natividad says:

    …and never gonna dance again. How about Cha-cha?

    :)

    Ninin
    http://www.ninonatividad.com

  8. Avatar for Paul Paul says:

    @Pink: I totally agree with you, sister. Also, there are still SMARTER businessmen who aren’t greedy and not just there to make a profit. So please don’t generalize. I don’t understand how and why people praise this certain Enrile for what he has done. Do not forget that this Enrile is monopolizing the matchstick (posporo) industry in our country. Now that explains why these illegal loggers are still there to destroy our environment and worsen our global warming. tsk tsk

    When will Juan dela Cruz learn that these politicians simply give us a “moro-moro” show? Ooops. Am I generalizing or what? Ha-Ha. Im not including Ate Vi, though. Im a Vilmanian! Go Ate Vi! :) (And Im not even from Batangas. Ha-Ha)

    To the Enrile fans, go ahead. Text REACT (space) YOUR MESSAGE and go to hell.

  9. Avatar for Pink Pink says:

    @Jessie: If you got problems with businessmen then POOR YOU! You don’t even know what you’re talking about. So pathetic. If you don’t know how to make money then that’s YOUR problem. Don’t blame people who are obviously smarter than you are.

  10. Avatar for jessie jessie says:

    you are just shaken…. less profit for a bigtime person like you… means a lot of headache…. what you can do is just cry like a baby.. gahamang mga businessman

  11. Avatar for Pink Note Pink Note says:

    Careless Whisper can be related to a lot of “issue” here in the Philippines. Tatlo na silang maaalala ko sa kantang yan…=)

  12. Avatar for Calvin Calvin says:

    ngayon nakakainis naman yung mga nagsesend ng promotions pero galing sa valid numbers. ewan ko kung san nila nakuha yung number ko.

    nirereport ba yung mga ganun?

  13. Avatar for Ton Ton says:

    At long last! I wish they would have controlled what we had to hear, read and say earlier! Oh my goodness. Why only now?

    If it weren’t for the subscribers who WILLFULLY subscribe to these “scams”, we wouldn’t have been liberated from choosing. Thank you very much for contracting intelligently.

    Im also so glad that the NTC, an executive agency in charge of regulating the MANNER of communication, has now the power to censor content. They should do more with this new found power. Maybe outlaw online advertising?! It’s annoying, unsolicited, and it steals my bandwidth. Oh boy, I do hope so.

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