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It all started with a Careless Whisper

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Effective today, July 23, 2009, the NTC Circular on Push Messaging by Content Providers will be imposed.

That means you should not get any spammy SMS asking you to download a ringtone or wallpaper, subscribe to some text or call promo, or join an SMS contest (however, if you are already subscribed, you will still get them alerts).

Careless Whisper

Realme Philippines

And all these started when Sen. Juan Ponce Enrile discovered his mobile phone was subscribed to a ringtone service and his prepaid cellphone load just vanished into thin air. And the ringtone he got — Careless Whisper. The rest, they say, is history.

A huge billion-peso industry was shaken up because of Hayden Kho. Now that’s what we can refer to as a real-life example of The Butterfly Effect. At least, all that Katrina Halili + Hayden Kho scandal did some good.

Read more about the amendments to the NTC Memorandum here.

Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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jong
12 years ago

to unsubscribe to all spam messages, just type the keyword STOP and send to the access number.

example nagpadala sau ng spam ang 2366 or 4627 or 288 or 386 and the like

i think wala nang spam ngayon si smart and globe.

willard "Money Making ideas"
12 years ago

Careless whisper? hahahaha!!

mhon
mhon
12 years ago

@ Jong De Ramon

nakakaloko kasi ang mga Push Messages niyo.
Akala kasi ng iba porke nakalagay Free and habang buhay na Free un mga Ringtones at Wallpaper niyo.

Wag mo isisi sa mga subscriber.
Dapat nga may option after the service kung ieextend pa nila yung subscription or hindi.

Kaso ang lumalabas automatically extended at patuloy sa pagbawas ng load nila.
Kapag naman isstop na nila napakaraming prosesso at sa dami ubos na load nila bago pa man mastop yan..

@ Goosebumps

Ok naman ang nakapostpaid na Senador ah, atleast hindi niya ginagamit ang Pork Barrel niya para sa Postpaid – Corruption yon diba? Tama lang ginawa niya. Kita niyo na kahit si Sen. Enrile nabibiktima niyang Spam sms na yan. Akala din siguro niya free for life tapos nahirapan na siya s-unsubscribe services na nakuha niya. Eh pano na lang yung mga mahihirap umintindi? LOL

JohnLloy
12 years ago

ahmm sana naman bigyan ng postpaid si senator

Boo
Boo
12 years ago

Wahaha thanks a lot Sen. Enrile :p

jessie
12 years ago

mga sipsip or just another bwaya

Nino Natividad
12 years ago

…and never gonna dance again. How about Cha-cha?

:)

Ninin
http://www.ninonatividad.com

Paul
Paul
12 years ago

@Pink: I totally agree with you, sister. Also, there are still SMARTER businessmen who aren’t greedy and not just there to make a profit. So please don’t generalize. I don’t understand how and why people praise this certain Enrile for what he has done. Do not forget that this Enrile is monopolizing the matchstick (posporo) industry in our country. Now that explains why these illegal loggers are still there to destroy our environment and worsen our global warming. tsk tsk

When will Juan dela Cruz learn that these politicians simply give us a “moro-moro” show? Ooops. Am I generalizing or what? Ha-Ha. Im not including Ate Vi, though. Im a Vilmanian! Go Ate Vi! :) (And Im not even from Batangas. Ha-Ha)

To the Enrile fans, go ahead. Text REACT (space) YOUR MESSAGE and go to hell.

Pink
Pink
12 years ago

@Jessie: If you got problems with businessmen then POOR YOU! You don’t even know what you’re talking about. So pathetic. If you don’t know how to make money then that’s YOUR problem. Don’t blame people who are obviously smarter than you are.

jessie
12 years ago

you are just shaken…. less profit for a bigtime person like you… means a lot of headache…. what you can do is just cry like a baby.. gahamang mga businessman

Pink Note
12 years ago

Careless Whisper can be related to a lot of “issue” here in the Philippines. Tatlo na silang maaalala ko sa kantang yan…=)

Calvin
12 years ago

ngayon nakakainis naman yung mga nagsesend ng promotions pero galing sa valid numbers. ewan ko kung san nila nakuha yung number ko.

nirereport ba yung mga ganun?

Ton
Ton
12 years ago

At long last! I wish they would have controlled what we had to hear, read and say earlier! Oh my goodness. Why only now?

If it weren’t for the subscribers who WILLFULLY subscribe to these “scams”, we wouldn’t have been liberated from choosing. Thank you very much for contracting intelligently.

Im also so glad that the NTC, an executive agency in charge of regulating the MANNER of communication, has now the power to censor content. They should do more with this new found power. Maybe outlaw online advertising?! It’s annoying, unsolicited, and it steals my bandwidth. Oh boy, I do hope so.

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