Jollibee taps into NFC-touting HappyPlus Card
Jollibee (and other sister companies) is riding into the NFC craze (near-field communication) with the introduction of an NFC-powered privilege card called HappyPlus.
The HappyPlus Card is basically a reloadable debit card powered by an NFC chip.
To get a better understanding on how it works, here’s a YouTube video of their upcoming commercial.
The reloadable card works with Jollibee, Chowking, Greenwich, Red Ribbon and Mang Inasal. Each card costs Php100 and you load it with any amount in any of fastfood branches mentioned.
Will this fly? Not sure if the market of Jollibee is this tech-savvy. What do you guys think? Will you get one of these when they come out on January 23?