JDI starts production of Full HD WhiteMagic displays

JDI starts production of Full HD WhiteMagic displays

Japan Display Inc. (JDI) has announced that it has started mass production of “WhiteMagic” – a 5-inch Full HD high luminance TFT LCD module.

According to JDI, WhiteMagic adds a White (W) subpixel into a Red/Green/Blue (RGB) LCD panel which improves picture brightness. This new Full-HD (1080 x 1920 pixels) LCD panel can produce surface luminance of up to 840cd/m2, better than what the Samsung Galaxy Note 3 can produce which is at 660cd/m2.


In addition to the improved brightness, WhiteMagic can also reduce power consumption by scanning “the input picture image data through a unique algorithm which derives the best signal processing to drive the LCD panel and backlight.”


In summary, the WhiteMagic panels can greatly improve outdoor visibility while at the same time, reduce power consumption of future 5-inch Full HD devices.

JDI WhiteMagic specs:
Screen size (diagonal): 5.0inch (12.6cm)
Number of pixels: 1,080 (x RGB) x 1,920 (Full-HD)
Resolution density: 446ppi
Display mode: Transmissive
Dimensions: 63.24mm (W) x 117.18mm (H)
Surface luminance: 840cd/m2 (typ.)
NTSC ratio: 70?
Contrast ratio: 1000 : 1 (typ.)

JDI will exhibit the WhiteMagic displays at the FPD International 2013 in Pacifico Yokohama, Japan on October 23 to 25, 2013.

{source} {via}

This article was written by Louie Diangson, Managing Editor of YugaTech. You can follow him at @John_Louie.

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12 Responses

  1. Tata says:

    When I went to Japan in 2005 for training in Matsushita, I recall this tech was already available back then; the inventor is a Japanese. We were told, production was only limited to specialized JDM’s. I am not sure if my memory serves me right. Forgive me, I could not elaborate more, because I could not simply recall the technical details. But I’ll dig my library files to be able to share with you later.

    • Lourraine says:

      You should have not made this post. Come back once your research is done.

    • jakolero says:

      Mabuti nga yung sinabi nia na I double tsek nia muna before ni ipost dahil baka nga di accurate ang memory nia, iwas lang xa baka may error, yun lang naman gusto nia sabihin eh. Eh di ikaw nalang mag post baka lang naman alam mo ang exact details.

    • Tata says:

      Simply pinoy worded, we were informed noon na ang future ng display ay IGZO [indium gallium zinc oxide] dahil sa capability nito to produce better resolutions at lower power consumption. Si Prof. Hosono ang naka imbento. Licensed una, sa Samsung pag gawa ng IGZO then sa Sharp. [I only wonder bakit hindi pa nag mass production si Samsung. Nag take ng easier route by making a deal nalang kay Sharp.]
      May mga experiments na din noon para ma optimize pa further ang benefits ng IGZO display, that is para mas kita lalo na sa ilalim ng araw. Hardware at software integration experiments para mapaganda pa ang standard red green blue colors – to create an image. Madami ang tech experiments, isa na din dian ang Sharp na nag add ng yellow sa RGB. Trademark ay quattron. Sa sony naman ay white ang add sa RGB. Trademark is White Magic. Sa sony cp, ang xperia P ang una may white magic. Sa sharp nag implement n sila noon pa sa aquos line ang quattron. In case you are wondering bakit ibang company gagawa kaysa naka imbento sa Japan – yan po ay gawa ng economy of scale na tawagin – mas profitable order kasa specialized firm kaysa mag tool-up ka to produce your own.
      In case you would ask, ang Retina ng Apple ay plain gimmick. Chemically treated lang ang glass coating at increased contrast ratio – like all the rest pati China at India generic. Hindi siya prang sa Sharp or Sony.
      Tech rumours says ang xperia z2 ay IGZO ang gagamitin with the x-reality engine. White Magic in its refined form -and all the sony tech.
      Madami pa tech rumours that IGZO na ang gagamitin by 2014 ng halos lahat na ng mainstream products, like tv’s and computers. Ang always madaldal, ika nga, ay apple na target ay IGZO na sa next line up nila. OK?

    • wew says:

      @Tata pano nyo po nasabi na plain gimmick lang ang Retina Display ng Apple? sa pagkakaalam ko po kasi eh ang feature na binebenta nila sa mga tao ay ung sharp display dahil 4 times na mas madami ang pixels kaysa sa screen ng iphone 3gs which is true naman po

  2. jake says:

    i think meron na nito ang xperia before

  3. wew says:

    di kaya magmukhang washed out ung display nito?

  4. Yusuf Ali says:

    After buying a Galaxy S III, I’m never going back to LCD ever again. AMOLED for the win. OLED is the future.

  5. Zobel says:

    Then the Koreans catch up. And Japan Inc. is left to eat dust again. Rinse. Repeat.

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