LivingSocial lands, buys Ensogo
LivingSocial, the No. 2 group-buying site in the US (next to Groupon) has entered the Philippines by acquiring the top group-buying site in the country, Ensogo.com.ph.
The logo of Ensogo.com.ph now includes a small label “A LivingSocial company”.
News of the acquisition was reported by Reuters today:
LivingSocial bought three online daily deal websites spanning Asia and the Middle East and started a site in the Netherlands as part of its plan to expand globally, the company said on Monday.
The acquisitions of Ensogo, DealKeren and GoNabit expand LivingSocial’s market to 21 countries from 13.
Ensogo has a combined user base of about 800,000 in Thailand, Indonesia and the Philippines.
Groupon also entered the Philippine market last December 2010 by buying into Beeconomic, a Singapore-based company that set up office a month before that.