LivingSocial lands, buys Ensogo

LivingSocial lands, buys Ensogo

LivingSocial, the No. 2 group-buying site in the US (next to Groupon) has entered the Philippines by acquiring the top group-buying site in the country,

The logo of now includes a small label “A LivingSocial company”.

News of the acquisition was reported by Reuters today:


LivingSocial bought three online daily deal websites spanning Asia and the Middle East and started a site in the Netherlands as part of its plan to expand globally, the company said on Monday.

The acquisitions of Ensogo, DealKeren and GoNabit expand LivingSocial’s market to 21 countries from 13.

Ensogo has a combined user base of about 800,000 in Thailand, Indonesia and the Philippines.

Groupon also entered the Philippine market last December 2010 by buying into Beeconomic, a Singapore-based company that set up office a month before that.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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5 Responses

  1. Benchmark says:

    Sometimes, I’m also looking at the deals at ensogo… I prefer gadets…so Here I am Yuga Deals! :D hehehe (sipsep?!)

  2. It must’ve been a huge acquisition as ensogo has established itself here in the Philippines. Good One DailySocial!

  3. i noticed that one too at ensogo logo. so that explains it.

  4. Ensogo has a very good marketing compared to others so I guess livingsocial did a great decision in buying it.

  5. Kathy says:

    Livingsocial should improve ensogo’s customer service. I buy from them sometimes but there have been horror stories regarding their deals. Facebook has been abound by problem deals of ensogo, for example:

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