#digital ads

YouTube is testing longer unskippable ads for users watching on TVs, with some viewers now seeing ads that last up to 90 seconds before they can skip. User reactions online have largely been negative, with many criticizing the longer ads and exploring alternatives such as ad blockers or third-party apps. YouTube has not yet confirmed whether the longer unskippable ads will roll out globally or remain part of limited testing. The company said QR Ph and e-wallets combined represented 76% of total payment volume and 9 in 10 transactions on its platform, pointing to continued growth in mobile-first digital payments among Philippine businesses. The company said this setup helps simplify digital payment acceptance for merchants, especially smaller businesses. The report also pointed to continued adoption of digital payment tools among merchants without dedicated technical teams. PayMongo said the figures reflect broader momentum in digital commerce in the Philippines, as more businesses adopt digital payment channels across online and physical retail. Read more in our articles including "YouTube tests 90-second unskippable ads for TV app" and "QR Ph now leads digital payments in the Philippines".