The Inquirer melaporkan bahwa portal internet lokal Yehey akan melakukan penawaran umum perdana (IPO) sekitar pertengahan tahun ini.
Saya cukup terkejut karena Yehey tampaknya diam selama bertahun‑tahun dan belum membuat berita apa pun di industri lokal. Saya perhatikan mereka juga telah melakukan diversifikasi dan terlihat mulai mendapatkan momentum di arena papan pesan (forum), meskipun beberapa informasi internal memberi tahu saya bahwa mereka hanya menyelenggarakan forum‑forum besar ini secara gratis dan tidak banyak yang dipertaruhkan dalam kerja sama tersebut.
Tidak yakin apa yang akan didapatkan IPO bagi mereka, tetapi ini memang perkembangan menarik untuk diikuti.
Hi,
Good points. Actually, we are going IPO for many reasons: from gaining more cash for other investments, to becoming a global online media behemoth.
Yehey has undergone a transformation since last year, starting with its facelift and relaunch, and the introduction of Kaban (www.kaban.com.ph) which replaced Payplus, to becoming a formidable marketing tool for business.
For our users, we have introduced a rewards system called bretas. The more you search or navigate yehey, the more points you earn, and you can redeem it later for goodies.
I guess PinoyMoneyTalk is right in the sense that we have become too hybrid. What is our positioning anyway? For now, we are happy being home for Pinoys in and out of the Philippines. We deliver aggragated content, have a good message boards and chatroom activities, new channels and sections, and definitely, more interactive features. But we will see how it goes.
If you have ideas, please let us know. Thanks.