Esports platform KALARO launches in the Philippines

The-AsiaGroup.com Inc.will launch a local Esports platform, KALARO, today.

Dubbed as the fully-integrated and end-to-end gaming and social networking app, KALARO has tournament management and corporate brand sponsorship features that cater to more than 43 million Esports enthusiasts and companies in the Philippines. The platform is created by four local tech experts and business leaders in the country.

(L-R) Director Coleen G. Lasco, Director Renalyn David, Founder & CEO Jun D. Lasco, Co-Founder David Nithyananthan, and Director Antonio Isidro

Members of KALARO can meet other gamers, discuss the latest trends in gaming, get updates about upcoming events and tournaments, watch shoutcasters in live streams, and interact with them in real-time. Gamers are also provided with a complete facility to launch and manage competitions on the web app. It is a virtual community that gathers professional esports players, coaches, teams, influencers, team owners, leagues, and esports fans.

The platform was developed using Google’s Progressive Web App framework running on Amazon Web Services infrastructure. It was made in collaboration with international corporate tech-brands namely National Computer Systems (NCS) of Singapore and ERNI from Switzerland.

Kalaro also sells merchandise items, battle passes, and more. To make transactions seamless, safe, and secure, the developers partner with Union Bank of the Philippines, DragonPay, GCash, and Globe Labs.

“We are thrilled to witness Kalaro finally come to life. With Kalaro, we aim to serve millions of Esports enthusiasts in the country; the exponential growth of online tech and Esports is just phenomenal,” said Jun D. Lasco, Kalaro software architect and Founder of The-AsiaGroup.com Inc. and Pnex Int’l Corporation.

Kalaro also created a facility for corporate brands to set up online storefronts. The platform has a dedicated panel that allows companies to advertise, sponsor, and sell gaming rigs directly to the usually elusive gamers market.

Kalaro will go live on Facebook and YouTube today at 9 PM. Beta users for Kalaro and those who will qualify to be Kalaro Founding Members will get up to 200 Kalaro Gems. This month, Kalaro will also launch the ‘Kalaro Founders Cup’ tournament.

You may visit Kalaro social media accounts on Twitch, Twitter, and Instagram for more details.